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Campaign Manager

3 months ago

Bengaluru, India Upskillist Full time
About us

Upskillist is an online learning company that offers courses on a variety of topics to help people upskill their careers, hobbies, or lives. Our mission is to provide high-quality education that is accessible and affordable to everyone. Upskillist courses are created by industry specialists and are accredited by CPD.


Job Overview:

We are seeking an experienced Campaign Manager with 3-4 years of expertise in managing and executing multichannel campaigns using WebEngage. The ideal candidate will have a strong understanding of campaign strategy, execution, and optimization, as well as some knowledge of email deliverability. This role requires a data-driven marketer who can design and implement effective campaigns to drive engagement, retention, and conversion.


Key Responsibilities:
  • Design, plan, and execute multichannel marketing campaigns (email, SMS, push notifications, in-app messages) using WebEngage.
  • Segment audiences and personalize messaging to maximize engagement and conversion rates.
  • Collaborate with cross-functional teams to ensure consistent and effective communication across all channels.
  • Monitor and analyze campaign performance metrics, including open rates, click-through rates, conversion rates.
  • Use A/B testing and other optimization techniques to continuously improve campaign effectiveness.
  • Provide actionable insights and recommendations based on campaign performance data.
  • Implement best practices for list management, sender reputation, and content quality to avoid spam filters and maximize inbox placement.
  • Prepare regular reports on campaign performance, highlighting successes, challenges, and areas for improvement, present findings and recommendations to the stakeholders
  • Work closely with content, design, and development teams to ensure that all campaign assets are on-brand and aligned with overall marketing goals.
  • Communicate campaign plans, timelines, and results to internal stakeholders, keeping everyone informed and aligned.


Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 3-4 years of experience in managing multichannel campaigns using WebEngage.
  • Familiarity with marketing automation tools and CRM systems.
  • Knowledge of GDPR, CAN-SPAM, and other email marketing regulations.
  • Knowledge of email deliverability best practices.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
  • Strong communication and collaboration skills, with the ability to work effectively in a team environment.
  • Proficiency in WebEngage or similar multichannel marketing platforms.
  • Experience with A/B testing and campaign optimization techniques.