Senior Copywriter

3 weeks ago

Chennai, India The Happy Company Full time

Company: The Happy Company®

Vertical: Brand

Function(s): Copywriter & Content

Location: Chennai, TN

Title: Senior Associate — Brand

CTC: 9 LPA


Position Overview:

                           We seek a talented and experienced Senior Copywriter to join our retail cafe brand. The ideal candidate will be proficient in English and Tamil, with a strong ability to craft compelling and engaging content that resonates with our diverse customer base. As a Senior Copywriter, you will lead the creation of content for our social media platforms and in-store promotions, helping to shape the voice of our brand. Additionally, you will be responsible for overseeing the spellcheck and grammatical accuracy of all company documentation.


Key Responsibilities:


  • Content Creation:
  • Develop high-quality copy in English and Tamil for various channels, including social media, website, email campaigns, and in-store marketing materials.
  • Craft engaging and persuasive content that aligns with our brand’s tone of voice and appeals to our target audience.
  • Write product descriptions, promotional materials, and branded content that enhances customer engagement and drives sales.
  • Social Media Leadership:
  • Lead the development of content strategies for our social media platforms, ensuring a consistent and compelling brand presence.
  • Collaborate with the marketing team to create content calendars, manage social media posts, and engage with our audience in both English and Tamil.
  • Monitor social media trends and adapt strategies to keep our content fresh, relevant, and effective.
  • Campaign Management:
  • Work closely with the brand team to develop copy for marketing campaigns, including seasonal promotions, product launches, and brand storytelling initiatives.
  • Ensure all copy aligns with the brand's messaging and marketing objectives, maintaining a cohesive voice across all channels.
  • Contribute to brainstorming sessions and provide creative input to help shape the direction of campaigns.
  • Content Optimization:
  • Optimize content for SEO, ensuring that our digital presence is easily discoverable by our target audience.
  • Use analytics and performance metrics to refine and improve content, enhancing its effectiveness and reach.
  • Continuously test and iterate on copy to maximize engagement and conversion rates.
  • Document Quality Assurance:
  • Manage the overall spellcheck and grammatical accuracy for all company documentation, ensuring consistency and professionalism across all written materials.
  • Review and proofread documents, presentations, and internal communications to ensure error-free content.
  • Implement and maintain a standardized process for document review and approval to uphold the company’s brand standards.
  • Team Collaboration:
  • Collaborate with designers, photographers, and videographers to ensure that copy and visuals work together seamlessly.
  • Work closely with cross-functional teams to ensure content meets the brand’s strategic goals.


Qualifications:


  • Bachelor’s degree in English, Communications, Journalism, or a related field.
  • 7+ years of experience in copywriting, preferably within the consumer brand sectors.
  • Proficiency in both English and Tamil, with a strong command of grammar, spelling, and language nuances.
  • Proven experience in leading social media content creation and strategy.
  • Strong portfolio showcasing a variety of writing styles and formats, including social media content, marketing copy, and longer-form writing.
  • Excellent understanding of branding and how to convey brand values through copy.
  • Strong attention to detail and a commitment to producing error-free content.
  • Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
  • Strong communication skills and the ability to collaborate effectively with cross-functional teams.
  • Knowledge of SEO best practices and digital marketing strategies.
  • Familiarity with content management systems and social media scheduling tools.
  • Creative mindset with the ability to think strategically and execute with precision.


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