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Copywriter

3 months ago

Chennai, India Amura Health Full time

Amura Vision

We believe that the most under-appreciated route to releasing untapped human potential is to build a healthier body, and through which a better brain. This allows us to do more of everything that is important to each one of us.


Billions of healthier brains, sitting in healthier bodies, can take up more complex problems that defy solutions today, including many existential threats, and solve them in just a few decades. Billions of healthier brains will make the world richer beyond what we can imagine today. The surplus wealth, combined with better human capabilities, will lead us to a new renaissance, giving us a richer and more beautiful culture.


These healthier brains will be equipped with deeper intellect, be less acrimonious, more magnanimous, and have a kinder outlook on the world, resulting in a world that is better than any previous time.


We find this vision of the future exhilarating. Our hopes and dreams are to create this future as quickly as possible and ensure that it is widely distributed and optimized to maximize all forms of human excellence.


Role Description

As a copywriter in our creative team, you can expect to write the most beautiful pieces of persuasive content on a daily basis. You can spend days, weeks and months creating multiple written material for the creative team and marketing team. The gamut of opportunities awaiting you include website communications, social media communications, marketing communications, so on and so forth. Bringing life to the brand vision of Amura through your writing and touching the lives of people living in different parts of the world is what is expected of you.


Responsibilities

• Be persuasive yet refined and dignified in your writing style; understanding and adapting yourself to the brand’s idea of advertising, marketing and sales

• Execute creative ideas and concepts that meet the objective of our sales & marketing messages

• Collaborate with the creative, Sales, and Marketing teams throughout the content development process to create assets that effectively communicate brand messages.

• Identify opportunities to improve performance & propose solutions

• Research and write articles, blog posts, and other types of content on a variety of health and wellness topics

• Function with a refined understanding of the brand, category, and overall marketplace.

• Develop content that is accurate, engaging, and in line with our brand voice. Adhere to established brand tone, guide, and digital content best practices.

• Write and edit product descriptions, email campaigns, and other marketing materials as needed

• Stay up-to-date on industry trends and incorporate relevant information into content

• Write intelligent & witty copy for the website, social media, email - newsletters design, and offline media with cohesiveness and alignment to the brand

• Implement assigned projects within a given calendar and time frame; accountable to meet deadlines

• Identify opportunities to improve performance & propose solutions


Requirements

• Bachelor's degree in Marketing, Communications, or a related field.

• Writes narratives, scripts and storyboards, annotations and treatments

• Expresses ideas with clarity; on brand; on message and targeted to audience

• High-quality conceptualization and execution skills - A grammar Nazi and should be impeccable at proof-reading.

• Creatively supports the effective use of technology and its applications to solve business problems.

• Social media, digital marketing and brand advertising must give you the kicks

• Understanding bigger picture online objectives and ensure all activity supports wider online and offline objectives e.g., best practice back link building, keyword utilization etc.

• Ability to write great engaging copy in a real time environment that can stimulate user interaction, discussion, and engagement

• Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration

• Proactively identifies opportunities for creative work to be performed for the brand, with guidance from seniors and directors

• Top-notch organization skills, with an understanding of deadlines, tasks and teamwork

• Handling Mainline, social media, online and offline campaigns

• Fearless, smart and intelligent with a killer copy portfolio and a unique voice


Note: During the first 6 months of the probation period, copywriters are required to work from the office. After that, they will transition to a remote working model.