Senior Copywriter

4 months ago

Chennai, India Mitsogo Full time

Mitsogo dba Hexnode offers an endpoint security platform built for the modern enterprise. Many of the world's leading brands and Fortune 100 companies rely on Hexnode to manage devices, improve security posture, and meet compliance requirements. Hexnode's offerings have been recognized by industry analysts like Gartner and Forrester and are among the highest-rated by end user professionals on peer review platforms.

Mitsogo is seeking a Senior Copywriter with a strong focus on content creation and brand messaging to develop and execute compelling content strategies, aimed at increasing brand awareness, generating leads, and supporting the sales team. The Senior Copywriter should have a deep understanding of copywriting principles, be skilled in creating diverse content types, and have experience collaborating with sales and marketing teams. This role requires excellent communication skills, creativity, and the ability to build strong relationships with internal and external stakeholders.

Job duties:

Content Creation and Strategy (40% of time)

  • Develop, write, and edit high-quality content, including blog posts, whitepapers, case studies, email campaigns, and social media posts to engage the target audience and drive brand awareness.
  • Collaborate with internal teams, including product marketing, design, and sales, to develop content materials, presentations, and messaging.
  • Ensure all content aligns with brand voice and tone, maintaining consistency across all platforms and materials.

Brand Messaging and Positioning (30% of time)

  • Develop and implement brand messaging strategies, in alignment with the overall company marketing objectives.
  • Work closely with the sales team to understand product positioning and tailor messaging to support their objectives.
  • Monitor and analyze the effectiveness of content campaigns and adjust strategies as needed to maximize impact.

Sales Enablement and Collaboration (20% of time)

  • Develop and deliver sales enablement materials, such as presentations, case studies, and product sheets, to help the sales team effectively communicate the value of Hexnode's platform.
  • Collaborate with the sales team to identify key customer segments and create targeted messaging campaigns.
  • Provide ongoing support to the sales team, sharing market insights and assisting with customer engagement as needed.

Professional Development (10% of time)

  • Continuously enhance copywriting skills and industry knowledge through self-study, webinars, and workshops.
  • Build relationships with other copywriting professionals in the industry to exchange best practices and insights.

Requirements:

  • Bachelor's Degree in Marketing, Communications, English, or a related field.
  • Minimum of 5 years of professional experience in copywriting, content creation, or a related role, with a strong emphasis on brand messaging.
  • Excellent communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical audiences.
  • Experience working with cross-functional teams, including sales, marketing, and product management.
  • Knowledge of endpoint security solutions and the broader IT security landscape is a plus.

Mitsogo is a global workplace where each employee's contribution, regardless of age, background, race, gender, sexual orientation, is highly valued and deeply cherished. We have meticulously nurtured a creative environment with hallmarks like diversity and inclusivity being deeply ingrained in our company ethos. At Mitsogo, we attract some of the best talents and strive to foster a sense of belonging for everyone. Mitsogo recognizes the rapid technological and social advancements that shape the industry landscape and is invested in equipping our employees with unique opportunities and varied skillsets. We firmly believe in pioneering innovation and accelerating meaningful change for the better

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