Senior Copywriter Specialist
7 days ago
Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022, Dentsu India is a leading advertising agency in India. As part of Dentsu International, we operate in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach new heights.
Dentsu India Overview:We help some of the biggest and most interesting brands win, keep, and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu India is the 2nd biggest Advertising agency network in India.
Role Summary:Brand within Dentsu International: Dentsu Creative
Job Title:Copywriter (Integrated)
Location:Chennai
Key Responsibilities:- Conceptualize and realize ideas through a comprehensive use of language and the written word.
- Develops language and copy in short form and long form to establish the tonality of ideas.
- Writes narratives, scripts, and storyboards, annotations, and treatments.
- Presents ideas to both the wider internal team and occasionally externally to clients with structure and parity.
- Comprehends and understands brand continuity, brand guidelines, and brand positioning.
- Creatively supports the effective use of technology and its applications to solve business problems.
- Contributes work to pitches.
- Drives, defines, and feeds back on the quality of briefs, regular reviews, feedback channels, creative quality, and collaboration.
- Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors.
- Executes creative concepts together with the Art Director at the direction of the creative director.
- Proven experience as a Copywriter or similar role in an integrated marketing environment.
- A strong portfolio showcasing a diverse range of integrated content, such as TVCs, website copy, social media posts, email campaigns, and ad copy.
- Excellent writing, editing, and proofreading skills, with impeccable attention to detail.
- Ability to work in a fast-paced environment, meet tight deadlines, and manage multiple projects simultaneously.
- Strong communication and collaboration skills, with the ability to work effectively as part of a cross-functional team.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
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