Channel Marketing Manager

1 month ago

Mumbai, India Qrata Full time

Position : Associate Manager/Manager - Channel Management

Experience : 3-4 years of experience on Amazon Platform and overall 6+ years of experience in channel management

Location : Mumbai


Job Description :


1. Strategic Brand and Range Selection:

● Analyse market trends and consumer preferences to strategically identify brands

and product ranges suitable for listing on Amazon.

● Collaborate with internal stakeholders such as brand managers, product

development teams, and marketing teams to align brand strategies with Amazon's platform requirements and target audience.


2. Growth Strategy Execution on Amazon:

● Develop and execute growth strategies tailored to presence on Amazon,

ensuring alignment with overall business objectives.

● Utilise marketing investments effectively to drive visibility, engagement, and conversion on the Amazon platform.

● Implement tactics to enhance ratings, reviews, and overall brand reputation on

Amazon.

● Curate and optimise A+ content to improve product discoverability and conversion rates.


3. Vendor Model Evaluation:

● Assess different vendor models available on Amazon, including 1P (Vendor Central) and 3P (Seller Central), to determine the most suitable approach for products.

● Collaborate with Amazon account managers to negotiate terms, optimise operations, and maximise profitability under the chosen vendor model.


4. Performance Monitoring and Analysis:

● Regularly monitor key performance metrics on Amazon, such as sales performance, traffic trends, conversion rates, and customer feedback.

● Conduct in-depth analysis to identify opportunities for improvement and areas of optimization within the Amazon channel.

● Generate insights and actionable recommendations to drive continuous improvement and achieve growth targets.


Knowledge and Skill / Qualification Requirements :

● Bachelor’s degree in business administration, Marketing, or related field. MBA preferred.

● Minimum of 3-4 years of experience on Amazon Platform and overall 6+ years of experience in channel management, preferably within the e-commerce sector, with a focus on Amazon.

● Strong understanding of Amazon's platform dynamics, algorithms, and best practices.

● Demonstrated success in driving growth and optimising performance metrics on Amazon.

● Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.

● Exceptional communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams.

● Detail-oriented with strong organisational and project management capabilities.

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