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Marketing Analyst
4 weeks ago
We are seeking a talented and analytical Marketing Analyst to join our team. The ideal candidate will have a passion for data-driven decision-making and a keen eye for identifying opportunities to optimize marketing strategies. As a Marketing Analyst, you will play a pivotal role in driving business growth by analysing marketing performance, consumer behaviour, and market trends to inform strategic recommendations and initiatives.
Responsibilities:
- Analyse marketing campaign performance metrics and key performance indicators (KPIs) to assess effectiveness and ROI.
- Conduct in-depth market research and competitor analysis to identify trends, opportunities, and threats.
- Develop and maintain reports, dashboards, and data visualisations to communicate insights and recommendations to stakeholders.
- Collaborate with cross-functional teams to align marketing strategies with business goals and objectives.
- Utilize statistical techniques and predictive modelling to forecast trends and outcomes.
- Identify areas for improvement and optimisation in marketing campaigns, targeting, and messaging.
- Stay up-to-date on industry trends, best practices, and emerging technologies in marketing analytics.
Qualifications:
- Bachelor's degree in Marketing, Business, Statistics, Economics, or related field.
- years of experience in marketing analytics, data analysis, or related roles.
- Proficiency in data analysis tools and software such as Google Analytics, Adobe Analytics, Tableau, Excel, SQL, etc.
- Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
- Excellent communication skills with the ability to present findings and recommendations to stakeholders.
- Detail-oriented with a strong sense of accountability and ownership.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
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