Digital Marketing Executive

2 weeks ago

Gurugram, India Cy5.io Full time

Location: Gurgaon

Experience: 2-5 years


Responsibilities:


  1. Content Creation: Craft engaging articles, blogs, and social media posts that captivate our audience and showcase our expertise in cloud security. Use your storytelling skills to make technical content accessible and interesting.
  2. SEO Strategy: Implement and manage SEO strategies to improve organic search rankings and drive website traffic. Conduct keyword research, on-page, and off-page optimization. 
  3. Off-Page SEO: Build and maintain relationships with industry influencers, and manage link-building activities to enhance the website's authority and search visibility.
  4. Campaign Management: Design, implement, and optimize marketing campaigns to achieve our strategic objectives. Manage and fine-tune paid ad campaigns on Google AdWords, and LinkedIn Ads to target the right audience and maximize ROI.
  5. Analytics and Reporting: Use tools like Google Analytics, Search Console etc, to track and report on key performance metrics. Provide actionable insights to improve marketing strategies.
  6. Collaboration: Work closely with the product, sales, and design teams to ensure marketing content aligns with overall brand goals and messaging.
  7. Market Research: Stay up-to-date with the latest digital marketing trends and best practices to ensure Cy5 remains competitive.


Qualifications:


  1. Bachelor's degree in Marketing, Communications, or a related field.
  2. 2-5 years of proven experience in digital marketing, with a strong focus on content creation and SEO.
  3. Hands-on experience with SEO tools (e.g., Google Analytics, Search Console, Uber Suggest, Ahrefs).
  4. Strong analytical skills with the ability to interpret data and provide recommendations.
  5. Creative thinker with the ability to generate innovative marketing ideas.
  6. Ability to work independently and as part of a team in a fast-paced environment.


Desired Skills:


  1. Experience with content management systems (e.g., WordPress, Substack, Medium).
  2. Familiarity with email marketing tools (e.g., Zoho Campaigns, HubSpot).
  3. Certification in Google Analytics or Google AdWords is a plus.


About Cy5: Cy5 is a leading provider of cloud security solutions, offering unified Cloud Security Posture Monitoring and Threat Detection. Our cutting-edge platform, Cy5 ion, helps businesses protect their cloud environments by delivering comprehensive security insights and actionable intelligence.


Join Cy5 and be a part of a dynamic team shaping the future of cloud security


For more information about our company, please visit www.cy5.io

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