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Performance Marketing Manager

2 months ago

New Delhi, India Proffus Pvt Ltd Full time

Position: Performance Marketing Manager( Ecommerce)

Location: Paschim Vihar, New Delhi

Job Type: On-site (Monday – Saturday)


Overview:

As an Ad Specialist at Proffus, you'll be pivotal in driving our D2C and e-commerce advertising strategies. Your main responsibilities will include creating and managing compelling sales ads and video ads tailored for various platforms. You'll leverage your expertise to develop innovative ad creatives, optimize campaigns for maximum ROI, and analyze performance metrics to guide strategic decisions. You'll also manage budgets and ensure all ads comply with best practices and advertising policies.


Responsibilities:

  • Campaign Management: Create, manage, and optimize Google Ads and Meta Ads campaigns.
  • Ad Creation: Craft compelling ad copy and design engaging creatives.
  • Performance Analysis: Use Google Analytics and reporting tools to evaluate metrics.
  • Budget Management: Allocate and optimize advertising budgets for ROI.
  • Strategy Development: Develop performance marketing strategies aligned with business objectives.
  • Reporting: Prepare and present performance reports with actionable insights.
  • Ad Compliance: Ensure ads adhere to Google Ads policies and stay updated with best practices.

Requirements:

  • Experience: 2+ years in performance marketing with a focus on Google Ads and Meta Ads
  • Education: Bachelor’s degree in Marketing or related field; certifications like Google Ads Certification and Meta Blueprint Certification are a plus
  • Skills: Proficiency in Google Ads and Meta Ads platforms, strong analytical skills, and effective communication