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Content Strategist

2 months ago

Delhi, India Grapes Worldwide Full time

About Us


Grapes, India’s leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists.


Powered with a deep Technical Knowledge – combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do Agile minds are at our core with a continuous endeavour to invest in talent.


We are seeking a talented and creative Content Strategist to join our dynamic team. The ideal candidate will be responsible for developing and implementing comprehensive content strategies that align with our business objectives. This role will require a deep understanding of content marketing, video marketing and website content development to create engaging and effective content that resonates with our clients and target audience.


Responsibilities:

  • Content Research: Conduct thorough research on industry trends, target audience preferences, and competitor activities to form content strategy.
  • Content Strategy: Develop and implement comprehensive content strategies that align with business goals and drive engagement.
  • Content Creation: Create high-quality content, including blog posts, scripts, articles, case studies and website content.
  • Video Marketing: Responsible for scripting and understanding types of video content.
  • Client Servicing: Understanding the client brief and curating the content accordingly


Requirements:

  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • 1 to 1.5 years of experience in content strategy, content writing, or digital marketing.
  • Understanding of SEO will be an added advantage
  • Excellent writing and editing skills
  • Creative and innovative thinker with a passion for storytelling.
  • Ability to work independently and as part of a team.