Performance Marketing Manager

2 weeks ago

Gurugram, India Pravis Growth Partners Full time

About Pravis:

Pravis is a cutting-edge growth marketing firm founded by ex-Momspresso founders, who successfully exited their venture to Mamaearth. With a digital-first approach at its core, Pravis specializes in fostering organic brand growth through a well-defined playbook that emphasises content creation and community engagement. The firm provides a comprehensive suite of services including Digital-first Marketing Strategy, Brand Consulting, Creative Development, Media Services, as well as Content and Influencer Marketing.


Having built a formidable client roster that includes leading brands such as Volvo, Johnson & Johnson, Aveeno, Danone, Samsung, Voltas Beko, PNB Metlife, Philips, and Canara HSBC, Pravis has established itself as a leader in leveraging digital strategies to enhance brand visibility and engagement. Further expanding its innovative offerings, Pravis has invested in StreamO, a tech platform designed to scale brand interactions within the gaming community, facilitating unique brand experiences directly within gamer hangouts.


The leadership team at Pravis includes alumni from top institutions such as IIT and IIM, and professionals with experience at major firms like Unilever, Pepsi, Disney, JWT, and BBDO.


As pioneers in digital marketing, Pravis continues to drive brand success by marrying cutting-edge technology with strategic content and community-focused initiatives, setting new standards in the industry.

In order to cater to its fast-growing business, Pravis is looking for some promising candidates to expand its team. Other than possessing the necessary skills for the role, we’d love to meet you if you've done any of the following:

  • Taken a real ‘risk’ beyond playing cards at Diwali.
  • Followed a passion … even if it means pursuing your partner/spouse.
  • Done something you really believed in, especially when no one else did.
  • Faced adversity and bounced back from it.
  • Travelled extensively beyond home and work.
  • Played a sport, other than in office.


Job Description:

We are seeking a highly skilled and dynamic Performance Marketing Specialist to join our marketing team. The ideal candidate will be proficient in managing high-performance marketing campaigns across Google and Facebook, with a keen understanding of data analytics, website technologies, and landing page optimization to drive sales and generate leads effectively.


Responsibilities:

  • Develop, execute, and manage performance marketing campaigns on Google Ads and Facebook Ads to meet lead generation and sales targets.
  • Analyze campaign performance data to identify trends, measure ROI, and optimize campaign strategies.
  • Design and modify landing pages to improve user experience and conversion rates.
  • Present detailed campaign reports to clients, including analysis, outcomes, learnings, and strategic recommendations for future actions.
  • Set up and manage Google Analytics, ensuring accurate data collection and insightful reporting.
  • Collaborate with cross-functional teams to align campaign objectives with overall business goals.
  • Keep abreast of the latest industry trends and best practices in digital marketing and performance analytics.
  • Manage budgets and timelines for digital marketing campaigns.
  • Implement A/B testing on various campaign elements to continuously improve performance.


Qualifications:


  • Bachelor’s degree in Marketing, Business, or a related field.
  • Minimum of 3 years of experience in performance marketing, specifically with Google Ads and Facebook Ads.
  • Strong knowledge of website technologies and conversion optimization strategies.
  • Proficient in Google Analytics and other data analysis tools.
  • Excellent analytical skills and the ability to derive meaningful insights from complex data.
  • Strong presentation skills and the ability to communicate effectively with stakeholders and clients.
  • Creative thinking and problem-solving skills.
  • Experience with SEO/SEM, email marketing, and social media platforms is a plus.
  • Certification in Google Ads, Facebook Blueprint, or Google Analytics is highly desirable.

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