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Vetic - Manager - Performance Marketing
4 months ago
Performance marketing Manager
Digital Marketing Manager
1. Lead the Digital Marketing strategy for Vetic - Develop strategies, implement campaigns and optimize the digital performance marketing channels (Instagram, Facebook etc.) (paid search, ad campaigns, digital growth channels, SEO) to drive traffic, engagement and retention.
2. Manage budgets and leverage data across the digital marketing channels and campaigns to achieve scale and efficiency.
3. Manage and maintain day to day operations including execution, QA and reporting of campaigns.
4. Develop and execute test and learn strategies across all channels.
5. Measure the incrementality of the different channels and campaigns to achieve maximum efficiency.
6. Manage communication, set a process and build relation with internal and external stakeholders identify new and emerging marketing channels.
7. Own & deliver on user growth targets. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and CPTs.
8. Set up attribution models, multi-channel tracking and quality. Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments
9. Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning
