Marketing Automation Specialist

3 days ago

New Delhi, India K.R. Mangalam University Full time

Job Title: Marketing Automation Specialist


Location: K.R Mangalam Group


Reports To: Marketing Manager/Chairmen /Director


Job Overview:

The Marketing Automation Specialist is responsible for managing the marketing automation platform and fully leveraging its capabilities. Monitor, track, and analyze the performance and effectiveness of marketing automation campaigns. Generate reports and analyze data to measure the success and ROI of marketing automation efforts. Work with existing marketing platforms to ensure efficient delivery of campaigns and improve workflows.


Key Responsibilities:


  • Campaign Management: Develop, execute, and optimize automated marketing campaigns using the marketing automation platform (Email,SMS,Whatsapp).
  • Email Marketing: Design, build, and execute targeted email marketing campaigns, including segmentation, testing, and optimization.
  • Lead Management: Manage lead lifecycle, lead scoring, and lead nurturing processes using marketing automation tools.
  • Data Management: Ensure data cleanliness, manage lists, and perform regular data audits to maintain data integrity within the marketing automation platform.
  • Performance Tracking: Monitor, analyze, and report on campaign performance metrics to ensure continuous improvement.
  • Content Development: Collaborate with the content team to create relevant, high-quality content for various stages of the customer journey.
  • Integration: Work with the CRM team to ensure seamless integration between the marketing automation platform and CRM systems.
  • A/B Testing: Conduct A/B tests to optimize subject lines, content, send times, and other variables to improve campaign performance.
  • Compliance: Ensure all marketing activities comply with relevant legal and regulatory requirements, including GDPR and CAN-SPAM.
  • Training and Support: Train and support marketing team members on the use of marketing automation tools and best practices.


Qualifications:


  • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Experience: 2-5 years of experience in marketing automation, email marketing, and/or digital marketing.
  • Technical Skills: Proficiency with marketing automation platforms (Email,SMS,Whatsapp), CRM systems and analytics tools ( Google Analytics).
  • Analytical Skills: Strong analytical and problem-solving skills, with the ability to analyze data, identify trends, and make data-driven decisions.
  • Communication Skills: Excellent written and verbal communication skills.
  • Project Management: Strong project management skills with the ability to manage multiple projects simultaneously.
  • Attention to Detail: High level of attention to detail and accuracy.

  • Marketing Automation Specialist

    1 day ago

    New Delhi, India K.R. Mangalam University Full time

    Job Title: Marketing Automation SpecialistLocation: K.R Mangalam GroupReports To: Marketing Manager/Chairmen /DirectorJob Overview:The Marketing Automation Specialist is responsible for managing the marketing automation platform and fully leveraging its capabilities. Monitor, track, and analyze the performance and effectiveness of marketing automation...

  • Marketing Automation Specialist

    2 weeks ago

    Delhi, Delhi, India K.R. Mangalam University Full time

    Job Title: Marketing Automation SpecialistLocation: K.R Mangalam GroupReports To: Marketing Manager/Chairmen /DirectorJob Overview:The Marketing Automation Specialist is responsible for managing the marketing automation platform and fully leveraging its capabilities. Monitor, track, and analyze the performance and effectiveness of marketing automation...

  • Marketing Automation Specialist

    3 days ago

    Delhi, India K.R. Mangalam University Full time

    Job Title:Marketing Automation SpecialistLocation:K.R Mangalam GroupReports To:Marketing Manager/Chairmen /DirectorJob Overview:The Marketing Automation Specialist is responsible for managing the marketing automation platform and fully leveraging its capabilities. Monitor, track, and analyze the performance and effectiveness of marketing automation...

  • Marketing Automation Specialist

    2 weeks ago

    Delhi, Delhi, India Saaiesh Group Full time

    Company DescriptionSaaiesh Group is a dynamic and diversified parent company based in New Delhi, with a strong presence in multiple industries, including Ayurvedic product selling, fitness, and digital marketing. Our brand portfolio includes Ayursesha, Diet n Fit GYM, and The Kindle Pro, each contributing to our mission of delivering exceptional services and...

  • Marketing Automation Specialist

    2 weeks ago

    Delhi, India Hexaware Technologies Full time

    Location: Mumbai – Ghansoli, MBPExperience: 4 Years to 6 YearsJob Description:Marketing Automation Specialist Responsibilities:Design and implement automated marketing campaigns across various channels (email, social media, website).Segment target audiences and personalize marketing messages for maximum impact.Develop lead nurturing workflows to convert...

  • Specialist - Marketing Automation

    4 weeks ago

    New Delhi, India Chegg India Full time

    Description     The Culture:   Chegg’s culture celebrates leadership at all levels and does not discriminate based on job descriptions or titles. The culture is open, with our “fast feedback” system implemented to encourage transparency. You will be given latitude to drive and stretch to deliver mutual goals. The Organization:...

  • Marketing Automation Specialist

    2 weeks ago

    Delhi, Delhi, India Hexaware Technologies Full time

    Location: Mumbai – Ghansoli, MBPExperience: 4 Years to 6 YearsJob Description:Marketing Automation Specialist Responsibilities:Design and implement automated marketing campaigns across various channels (email, social media, website).Segment target audiences and personalize marketing messages for maximum impact.Develop lead nurturing workflows to convert...

  • Marketing Automation Specialist

    2 weeks ago

    Delhi, Delhi, India Tutorac Full time

    Tutorac is World's First of its kind Online Classroom Platform that bridges the gap between the Learners & Tutors Globally. Tutorac is a peer-to-peer ed-tech platform designed to connect learners and tutors together that does two key things: For learners, it can help them increase career prospects and provide access to best of the industry learning...

  • Email Marketing Specialist

    4 days ago

    New Delhi, India GoodSpace – AI Recruitment Platform Full time

    Company DescriptionGoodSpace is an AI-powered recruitment platform and recruitment partner based in New Delhi. Trusted by over 10,000 recruiters nationwide, GoodSpace revolutionizes the hiring process with its speed, efficiency, and cost-effectiveness. With a verified talent pool of over 10 million active job seekers, GoodSpace enables recruiters to find...

  • Marketing Automation Specialist

    2 weeks ago

    Delhi, Delhi, India Saaiesh Group Full time

    Company DescriptionSaaiesh Group is a dynamic and diversified organization based in New Delhi, with a strong presence in various sectors such as Ayurvedic product sales, fitness, and digital marketing. The brand houses Ayursesha, Diet n Fit GYM, and The Kindle Pro, each aimed at providing exceptional services and products tailored to the specific needs of...

  • Email Marketing Specialist

    6 days ago

    new delhi, India GoodSpace – AI Recruitment Platform Full time

    Company Description GoodSpace is an AI-powered recruitment platform and recruitment partner based in New Delhi. Trusted by over 10,000 recruiters nationwide, GoodSpace revolutionizes the hiring process with its speed, efficiency, and cost-effectiveness. With a verified talent pool of over 10 million active job seekers, GoodSpace enables recruiters to find...

  • Email Marketing Specialist

    5 days ago

    New Delhi, India GoodSpace – AI Recruitment Platform Full time

    Company Description GoodSpace is an AI-powered recruitment platform and recruitment partner based in New Delhi. Trusted by over 10,000 recruiters nationwide, GoodSpace revolutionizes the hiring process with its speed, efficiency, and cost-effectiveness. With a verified talent pool of over 10 million active job seekers, GoodSpace enables recruiters to find...

  • Automation Specialist

    2 days ago

    New Delhi, India PW (PhysicsWallah) Full time

    Profile: JavaScript Automation and Dashboard SpecialistLocation: Malviya Nagar OfficeNumber Of Opening: 1Overview:The Automation & Dashboard Specialist will play a crucial part in Internal Processes Automation, designing, creating and maintaining data visualization dashboards that support high efficiency, monitoring and operations evaluation inside the...

  • Sales And Marketing Specialist

    1 week ago

    New Delhi, India VENBO TECHNOLOGIES Full time

    Company DescriptionVENBO Technologies is a modern capital platform based in New Delhi that empowers micro enterprises to scale up their business by providing automated and embedded trade finance. Our platform is powered by a predictive AI model, making trade and financing frictionless for micro enterprises.Role DescriptionThis is a full-time on-site role for...

  • Sales And Marketing Specialist

    1 month ago

    New Delhi, India Emprise Productions Pvt Ltd. Full time

    Company DescriptionVideoTailor is tech driven wedding photography & videography company. It is the pioneer in integrating unparalleled technology right from generating a quotation to final photo & video delivery, which has led to a gratified user experience. Every step during the project implementation is well crafted & is supported by advanced technology...

  • Sales And Marketing Specialist

    1 week ago

    New Delhi, India VENBO TECHNOLOGIES Full time

    Company DescriptionVENBO Technologies is a modern capital platform based in New Delhi that empowers micro enterprises to scale up their business by providing automated and embedded trade finance. Our platform is powered by a predictive AI model, making trade and financing frictionless for micro enterprises.Role DescriptionThis is a full-time on-site role for...

  • Sales And Marketing Specialist

    1 week ago

    New Delhi, India VENBO TECHNOLOGIES Full time

    Company DescriptionVENBO Technologies is a modern capital platform based in New Delhi that empowers micro enterprises to scale up their business by providing automated and embedded trade finance. Our platform is powered by a predictive AI model, making trade and financing frictionless for micro enterprises.Role DescriptionThis is a full-time on-site role for...

  • Sales And Marketing Specialist

    1 week ago

    new delhi, India VENBO TECHNOLOGIES Full time

    Company Description VENBO Technologies is a modern capital platform based in New Delhi that empowers micro enterprises to scale up their business by providing automated and embedded trade finance. Our platform is powered by a predictive AI model, making trade and financing frictionless for micro enterprises. Role Description This is a full-time on-site...

  • Marketing Specialist

    1 week ago

    new delhi, India Aces Global Consulting Pvt Ltd Full time

    Job Description Marketing Specialist Summary: We are seeking a talented Digital B2B Marketing Specialist to join our team. The ideal candidate will be passionate about leveraging digital channels to drive business-to-business (B2B) marketing initiatives. This role requires a deep understanding of digital marketing, strategies, excellent analytical skills,...

  • Marketing Specialist

    2 weeks ago

    New Delhi, India MultyComm Full time

    Company DescriptionMultyComm is a SaaS company located in New Delhi, specializing in the telephony space. Our aim is to integrate a single platform for both carriers and enterprises, keeping pace with the evolving requirements of technology and users. Our multi-tenant feature-rich platform includes Voice, Video, Social Media, and Artificial Intelligence...