Marketing Specialist

5 days ago

new delhi, India Aces Global Consulting Pvt Ltd Full time


Job Description Marketing Specialist


Summary:


We are seeking a talented Digital B2B Marketing Specialist to join our team. The ideal candidate will be passionate about leveraging digital channels to drive business-to-business (B2B) marketing initiatives. This role requires a deep understanding of digital marketing, strategies, excellent analytical skills, and a creative mindset to develop and execute successful campaigns. The Digital B2B Marketing Specialist will collaborate closely with cross-functional teams to ensure alignment with business objectives and drive lead generation, customer acquisition, and brand awareness.


Key Responsibilities:


Develop and Implement Digital Marketing Strategies: Design and execute comprehensive digital marketing strategies to promote B2B products and services utilizing various channels such as email marketing, social media, content marketing SEO, SEM, and display advertising.

Lead Generation and Customer Acquisition: Drive lead generation efforts through targeted digital campaigns, optimizing conversion funnels, and implementing lead nurturing tactics to facilitate customer acquisition and retention.

Content Creation and Management: Create engaging and relevant content for digital platforms, including blog posts, whitepapers, case studies, videos, and infographics.

Manage content calendars and ensure consistency across all channels.

SEO and SEM Optimization: Conduct keyword research, analyze website traffic, and optimize content for search engines to improve organic visibility. Manage PPC campaigns, monitor performance, and adjust bidding strategies to maximize ROI.

Social Media Management: Develop and execute social media strategies to increase brand awareness, engagement, and customer loyalty. Monitor social media channels, respond to inquiries, and track performance metrics to refine tactics.

Data Analysis and Reporting: Utilize analytics tools to track campaign performance measure KPIs and generate actionable insights. Prepare regular reports and presentations to communicate results, identify trends, and recommend optimizations.

Collaboration and Communication: Collaborate effectively with cross-functional teams including sales, product management, and creative services to align marketing initiatives with business goals. Communicate marketing strategies, project timelines and performance updates to stakeholders.


Qualifications:

Bachelors degree in marketing, Communications, or related field.

Proven experience in B2B digital marketing, preferably in a technology or SaaS environment.

Strong understanding of digital marketing tactics including email marketing, social media, SEO, SEM, and content marketing.

Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.

Creative mindset with the ability to generate innovative ideas and develop compelling content.

Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.

Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and levels of the organization.


Preferred Qualifications:


Masters degree in marketing or related field.

Certification in digital marketing (e.g., Google Ads, Google Analytics, HubSpot).

Experience with account-based marketing (ABM) strategies.

Familiarity with marketing automation workflows and lead scoring models.

Knowledge of HTML/CSS and web design principles.

Experience with A/B testing and conversion rate optimization (CRO) techniques.


For more details, please check our website: Aces Global Consulting Pvt. Ltd.


Interested Candidates can send their resume to


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