Manager - Performance Marketing
2 days ago
Job Title: Manager- Performance Marketing
Experience: Minimum 5 years of experience in Performance Marketing
Location: Gurugram
Key Deliverables (Essential functions & Responsibilities of the Job):
- Responsible for Analyzing daily marketing campaigns and reporting KPIs.
- Data & insights representation to stakeholders within & outside the team.
- Creating data-based recommendations for campaign managers to optimize campaigns.
- Critical and in-depth analysis of third-party analytics and campaign management tools Google Analytics, Search Ad 360, etc to measure and analyze the campaign impact and provide actionable insights.
- Responsible for leading and managing Amazon marketplace for Performance Ads, brand store & A+ content.
- Overview of Google Search Ads, FB Ads, and DV360 Ads campaigns.
- Managing website SEO with Site Operations for tech implementations, Meta details, H1 tags, and On-page content.
- Experimentation is key at M&S and should have an eye for new things to be done across marketing platforms.
- Should have a good understanding of ad copy, creative, and landing pages.
Skills Requirements:
- Should have hands-on experience with Google Analytics/Adobe Analytics.
- Understanding of Amazon Ads, Google Ads, FB, and/or DV360 is good to have
- Having an eye for error to solve problems quickly
- Problem Solving & Data-driven
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