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Search Engine Optimization Specialist

4 months ago

Pune, India Black Panda Enterprises Full time
SEO and Performance Marketing Specialist - Job Description


Job Overview: Are you an SEO wizard with a passion for performance marketing? Do you have a strategic mindset that thrives on data-driven results? Join Black Panda Enterprises as an SEO and Performance Marketing Specialist, where you’ll be at the forefront of driving our online presence and digital performance. We are looking for a proactive, innovative specialist who can elevate our SEO strategies and PPC campaigns to new heights, ensuring our brand stands out in the digital landscape.


Responsibilities:

  • Strategic SEO: Develop and implement effective SEO strategies to enhance organic search rankings and drive website traffic.
  • Keyword Mastery: Conduct keyword research, competitor analysis, and content optimization to ensure we stay ahead of the curve.
  • Analytics Expertise: Monitor and analyze website performance using tools like Google Analytics and SEMrush, providing actionable insights for continuous improvement.
  • PPC Campaigns: Manage and optimize PPC campaigns across platforms such as Google Ads and social media, maximizing ROI.
  • Collaborative Optimization: Work with the content team to integrate SEO best practices into website content, enhancing visibility and engagement.
  • Stay Updated: Keep abreast of the latest SEO and digital marketing trends and best practices, ensuring we leverage cutting-edge strategies.
  • Performance Reporting: Generate regular performance reports, offering clear insights and recommendations for future campaigns.

Requirements:

  • Proven experience as an SEO and Performance Marketing Specialist or similar role.
  • Strong knowledge of SEO practices, algorithms, and tools.
  • Experience with PPC campaign management and optimization.
  • Proficiency in web analytics tools like Google Analytics and SEMrush.
  • Excellent analytical and problem-solving skills.
  • Ability to work independently and as part of a team.
  • Bachelor's degree in Marketing, Business, or a related field.
  • Certification in Google Analytics or Google Ads is a plus


Benefits:

  • Competitive salary and benefits package.
  • Work in a fast-paced, ever-evolving startup environment.
  • Steep learning curve with significant growth opportunities.
  • Opportunity to work with a dynamic and innovative team.


About Us: At Black Panda Enterprises, we transcend the traditional consulting role to become a committed growth partner for our clients. We believe every business, regardless of size or stage, possesses the potential to achieve remarkable success. Our mission is to empower our clients with curated expertise, strategic guidance, and seamless execution to realize their full potential. Our services include high-quality India operations setup, premium engineering services, advanced data operations, managed fractional services, executive coaching, design thinking workshops, and comprehensive digital media marketing.