Head - Marketplace Operations || Ethnic Apparels Startup || 8-10 YoE || Chennai

2 months ago

Chennai, India MetaMorph Full time

About MetaMorph:

MetaMorph is a 360° HR Advisory firm incubated within Blume Ventures and dedicated to helping startups scale, evolve, and grow. We’ve helped more than 220 startups and multiple hires (and counting), providing them with the platform and opportunities they deserve.


About Our Client:

Our client is an apparel and fashion company that specializes in providing embroidered clothes for women in India. It provides an online-based platform that allows people to browse and purchase Kurta sets, Indo-western, and bottom wears for women apparel.


Job Description:

The Head of Marketplace will be responsible for managing and optimizing all third-party online marketplace channels for the brand, ensuring alignment with the company’s overall business and revenue goals. This role will drive strategic growth on online marketplace platforms, leveraging data-driven insights to boost sales, enhance customer experience, and strengthen the brand's presence in the competitive women's apparel industry.


Key Areas of Responsibility:

• Marketplace Strategy & Growth: Develop and execute a comprehensive marketplace strategy to drive revenue growth, ensuring that the brand is well-represented across all relevant e-commerce platforms.

• Product Listing & Merchandising: Oversee the creation and optimization of product listings, ensuring they adhere to platform-specific guidelines and are SEO-optimized to increase visibility and conversion rates.

• Vendor & Platform Management: Build and maintain strong relationships with key marketplace vendors and platforms. Negotiate favorable terms, promotional opportunities, and advertising placements to enhance brand visibility.

• Inventory & Pricing Management: Monitor inventory levels and pricing strategies across marketplaces to ensure stock availability, avoid overselling, and maintain competitive pricing while protecting margins.

• Marketing & Promotions: Collaborate with marketing teams to implement effective promotional strategies, campaigns, and ads tailored to each marketplace, boosting product visibility and sales performance.

• Data Analytics & Reporting: Track and analyze performance metrics across each marketplace (e.g., sales trends, traffic, conversion rates). Provide regular performance reports, identifying areas for improvement and adjusting strategies accordingly.

• Cross-Functional Collaboration: Work closely with internal teams, including product development, marketing, and logistics, to ensure a seamless marketplace experience that aligns with overall business objectives.

• Compliance & Risk Management: Ensure adherence to marketplace policies and legal regulations, proactively addressing any compliance risks, intellectual property issues, or account suspensions.

• Team Leadership & Development: Lead and manage a team of marketplace specialists, providing guidance, training, and support to ensure top performance. Establish best practices and operational efficiencies.


Qualifications & Skills:

• Bachelor's degree in Business, Marketing, or a related field; an MBA is a plus. • Minimum 5-8 years of experience in e-commerce or marketplace management, preferably within the fashion or apparel industry.

• Proven track record of successfully scaling and managing marketplace channels for a retail or apparel brand.

• Strong understanding of online marketplace dynamics, trends, and consumer behaviors, especially in women's fashion.

• Proficiency in marketplace platforms (e.g., Amazon, Ajio, Flipkart, Tata Cliq etc.). • Strong analytical and data-driven decision-making skills.

• Excellent communication and negotiation skills. • Ability to manage multiple projects in a fast-paced environment.


Preferred Skills:

• Experience with fashion or women's apparel-specific marketplaces.

• Familiarity with retail inventory management systems (IMS) and enterprise resource planning (ERP) systems.

• Strong leadership and team-building skills.

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