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Lead - Brand & Content Strategy
2 months ago
馃殌 We鈥檙e Hiring Join Equentis as Lead - Brand & Content Strategy 馃殌
Company: Equentis Wealth Advisory Services Limited
Position: Lead - Brand & Content Strategy
Location: Lower Parel, Mumbai
Experience: 6+ Years
Type: Full-time
Company Profile: Equentis is a fast-growing SEBI-registered fintech with over 1 million registered users. On the path to becoming a unicorn by 2025, we have a dynamic team of 400+ professionals and are expanding across Mumbai, Delhi, Bangalore, and Pune.
What is the Role?
We are looking for a brand strategy leader to work closely with senior leadership to establish and execute our brand communication and content marketing strategy. The ideal candidate will be a creative visionary with deep consumer understanding and extensive experience in product/service lifecycle management, driving brand awareness and profitable growth.
Key Responsibilities:
- Brand Strategy: Develop a comprehensive brand strategy and define the annual marketing roadmap, both online and offline, with a focus on becoming a category leader.
- Brand Custodian: Serve as the brand custodian for all communications and content, including internal, external, and social media, by creating a brand marketing playbook and guidelines.
- Content and Performance Analysis: Analyze key content metrics, develop audience insights, and build a content communication strategy across marketing channels.
- Content Optimization: Conduct content deep-dives and post-mortem analyses to identify areas for optimization and improvement.
- Market Analysis: Conduct analysis of key business drivers, trends, and performance indicators in partnership with creative and business teams.
- Creative Briefing: Brief external and in-house creative teams on content requirements, ensuring adherence to brand guidelines.
- Consumer Research: Create a cadence for consumer and competition research, and track brand attributes and full-funnel criteria.
- Campaign Execution: Liaise with design and media agencies to brief on campaigns, monitor quality of execution, and ensure compliance with SLAs.
- Budget Management: Manage and control the brand portfolio budget, creating monthly, quarterly, and annual plans to ensure budget compliance.
- Brand Initiatives: Plan and execute branding initiatives, ATL and BTL activities, and identify opportunities to reach new market segments.
What We鈥檙e Looking For:
- Education: Degree in Marketing or Business Administration; MBA preferred.
- Experience: At least 6 years of work experience in brand strategy, ideally in planned/high-involvement categories.
- Skills: Strong understanding of consumer journeys, e-commerce trends, and brand salience. Ability to balance creativity with analytics.
- Leadership: Prior experience leading a team and promoting a culture of teamwork across organizational boundaries.
- Must-Have: Customer-first approach, ownership mindset, and data-driven decision-making.
- Preferred: Candidates with experience as brand managers or brand strategy directors with top digital agencies/brands.
Why Join Us?:
- Be part of a company on the path to becoming a fintech unicorn.
- Lead strategic brand initiatives and drive market penetration.
- Work in a collaborative and innovative environment with talented professionals.
If you are a strategic thinker with a passion for brand management and content strategy, we would love to hear from you
