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Head Marketing

2 months ago

Mumbai, India Aptia Group Full time

Role Summary:

We're seeking a dynamic Head of UK Marketing to join our expanding team. This is a critical role responsible for crafting and implementing winning marketing strategies that significantly impact Aptia's brand awareness and lead generation for Aptia's Pension Administration business in a highly competitive market. This role offers an exciting opportunity to collaborate with highly skilled professionals and passionate industry experts while contributing directly to our revenue and success.

This role demands a proactive and results-oriented professional who can handle the complexities of the pensions administration industry and is passionate about navigating the business through its industry challenges and opportunities, ultimately driving us to success.

You'll also lead a team, fostering a collaborative and results-oriented environment.


Main responsibilities


Strategy development and growth: Develop and execute a comprehensive marketing strategy for the Pensions Administration business in the UK, ensuring verifiable results and alignment with Aptia Group's overall marketing goals and objectives.

  • Team management: Lead, mentor, and manage senior individuals within various marketing functions, including content, events, digital and SEO, leveraging their expertise to achieve marketing objectives.
  • Market analysis and strategy: Stay abreast of marketing and industry trends, challenges and opportunities and implement new technologies or strategies that can enhance the business’s competitive edge. Lead efforts to launch new products in the UK, including identifying opportunities and designing take-to-market marketing strategies.
  • Financial oversight: Manage budgets, ensuring efficient resource allocation to maximise return on investment (ROI), and monitor financial performance to implement corrective measures as needed.
  • Strategic planning: Utilise strong strategic planning skills to develop and implement marketing plans that drive significant business success, and set clear objectives and goals for marketing initiatives.
  • Campaign development and execution: Oversee the planning, execution, and measurement of multi-channel marketing campaigns, including digital, print, events, and more. Direct the creation of content that resonates with target audiences and supports marketing objectives. Implement strategies to generate and nurture leads, supporting the sales team in converting prospects into customers.
  • Relationship building: Establish and maintain strategic partnerships and collaborations to enhance marketing efforts and expand market reach, and build strong relationships with key stakeholders.
  • Data-driven decision making: Utilise data analysis to inform marketing decisions, track campaign effectiveness, and optimise future marketing efforts, while implementing metrics and KPIs to measure success and drive continuous improvement.


Required skills


Minimum 10 - 15 years of experience in B2B marketing and communications leadership roles within Financial Services.

  • Proven experience as a Marketing Director (or similar) in B2B Financial Services, ideally within Pensions, with a proven track record of leading teams and managing senior individuals, and achieving significant results.
  • Demonstrated success in building and growing a brand and generating leads, with verifiable results.
  • Extensive knowledge of various marketing functions, including commercial, content, and SEO, to effectively manage senior individuals in each area and leverage their roles to drive brand growth and engagement.
  • Deep understanding of the pensions industry, including trends, challenges, and opportunities, with the ability to navigate and leverage these for brand growth.
  • Experience in managing marketing budgets and ensuring efficient resource allocation to maximise ROI.
  • Strong strategic planning skills with a history of developing and executing marketing strategies that drive significant business success.
  • Strong relationship-building skills with the ability to establish and maintain strategic partnerships and collaborations


Personal

  • Visionary and proactive mindset
  • High levels of energy and enthusiasm
  • Thrives in a challenging and fast-paced environment
  • Resilient and maintains a positive attitude at all times