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Digital Marketing Manager
3 months ago
Qualification / Requirements:
Experience : 5+ years
Education : Bachelors or Masters Degree
Function Area : Content Creating / Designing / Digital Marketing / Customer Service / Supply Chain
Role Summary / Purpose:
- Write and edit highly professional unique content; pitching content ideas; researching content and interviewing sources to promote our products / services.
- To Manage and produce digital design work including website and product promotional based activities by creating images and videos with the help of designing tools.
- To work under the guidance of the team leader and complete the assigned tasks / responsibilities within the deadlines.
Content Creator Responsibilities:
- Write and optimize content for the website and social networking accounts such as Facebook, Twitter, etc.,
- Preparing relevant content for promotion of campaigns.
- Preparing well structured drafts using Content Management Systems.
- Coordinate with the social media team to provide tag-line, posts, content as required.
- Edit content to make it user-friendly and SEO friendly.
- Proofreading articles before publishing
- Monitor web traffic & metrics to identify the best practices using SEO guidelines.
- Review existing for further improvement and enhancement.
- Recommending innovative ideas or strategies to increase web traffic.
Managing the Sub Ordinates in:
- Collaborate with other departments to create innovative content ideas
- Preparing rough drafts of images based on an agreed brief.
- Conceptualizing visuals based on requirements.
- Developing concepts, graphics and layouts for product illustrations, company logos, and websites.
- Design product graphics, web logos, social media graphics and banners, static and rich banner ads, layouts, email campaigns, and email templates.
- Testing graphics across various media.
- Reviewing final layouts and suggesting improvements if required.
- Translate product positioning, existing research, and offline / online Marketing strategies into effective designs.
- Work with Business Development Team to translate and create marketing requirements into appropriate campaigns and designs.
- Assist with the development of other promotional activity to support sales and communication.
- Maintain all documentation / user manuals for future usage with version concept to track history of each and every updates.
- Maintain confidentiality about all works.
Additional Responsibilities:
- Plan and execute all digital marketing activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- To grasp current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
- Design, build and maintain our social media presence.
- Promote company’s product and services in the digital space.
- Creating and executing SMS, and email-based marketing campaigns.
- Measure and report performance of all digital marketing campaigns, and assess against goals.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Skills Required:
- Knowledge of Digital Marketing tactics, E-mail Marketing and Web analysis.
- Solid Understanding of SEO.
- Strong Research Skills
- Excellent written and oral communication skills, as well as the ability to communicate and collaborate effectively.
- Fluency in English, Tamil & additional languages are added as an advantage.
- Exceptional creativity and innovation.
- Excellent time management and organisational skills.
- Ability to consistently meet tight deadlines.
- Attitude to learn & strong entrepreneurial spirit.
- Highly organized and capable of multi-tasking.
- Ability to store and record information accurately.
- Good social and interpersonal skills.
