Influencer Marketing Manager

4 weeks ago

Gurugram, India Miduty Full time

At Miduty we are looking for an Influencer Marketing Manager who can oversee and implement influencer marketing campaigns to increase brand visibility and engagement on social media platforms.

The role involves developing, executing, and evaluating campaigns that leverage influencer partnerships. The Influencer Marketing Manager's job is to create and execute influencer marketing campaigns. These campaigns aim to increase brand awareness, engagement, and conversions. To do this, the manager works closely with influencers and social media platforms.


Location: Sector 62, Gurugram

Job Type: Work from Office

Working Days: 6 days working, 2nd & 4th Sat Off


Responsibilities:

  • Create and implement influencer marketing strategies that are in line with the overall marketing goals.
  • Plan Influencer marketing campaigns.
  • Own metrics, uplift, data, and KPI’s
  • Identify and engage with influencers who align with our target audience and brand values.
  • Handling influencer partnerships, contract negotiations, content planning, and feedback provision.
  • Provide regular reports on campaign performance, including metrics such as engagement, reach, and ROI.
  • Work with cross-functional teams, such as social media, creative, and PR, to establish cohesive and successful campaigns.
  • Monitor financial resources and ensure efficient implementation of campaigns within established budgetary limits.


Requirements:

  • Minimum 3 years of relevant experience.
  • Created/Launched B2C Influencer marketing campaigns.
  • Experience in PR
  • Possessing a thorough knowledge of social media platforms and their optimal techniques.
  • Understanding influencer marketing strategies and techniques
  • Possessing strong communication and negotiation abilities

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