Influencer Marketing Manager

4 weeks ago

gurugram, India GradRight Inc. Full time

About us:

GradRight is an Ed-fintech startup focused on global higher education. We are committed to enabling global youth aspirations by helping students find the "right education" at the "right cost." We aim to assist students in discovering their best fit universities and funding plans.

Our flagship product - FundRight is the world’s first student loan bidding platform. GradRight won the HSBC Fintech Innovation Challenge supported by the Ministry of Electronics & IT, Government of India & was among the top 7 global finalists in The PIEoneer awards hosted by The PIE News, UK. Since September 2020, we have received over US$900 million in loan requests and successfully secured over US$150 million in loan approvals for more than 3000 students.

Our recently launched product - SelectRight brings together students and universities on one platform to provide an innovative approach to university selection and student recruitment. The product rests on the three pillars of data-science, transparency, and ethics to match students to their best fit universities and programs.

GradRight's core team possesses extensive domestic and international experience in the launch and scale-up of premier higher education institutions. We are firm believers in the transformative power of education. The team culture balances hard work with play and thrives on team members fuelling each other’s learning and growth.



Core Responsibilities:


  • Drive the overall influencer marketing lead-generation and brand strategy for GradRight by aligning with some of the biggest creators in the education and study abroad space.
  • Drive growth by executing comprehensive influencer marketing campaigns aligned with overall marketing goals and brand objectives.
  • Identify, evaluate, and establish relationships with influencers and content creators relevant to the brand's target audience across Instagram, LinkedIn, YouTube and other social media channels.
  • Plan, coordinate, and execute marketing campaigns, ensuring alignment with brand guidelines and messaging.
  • Utilize analytics tools to monitor, analyze, and report on the performance of influencer campaigns. Use insights to optimize strategies and maximize ROI.
  • Manage the influencer marketing budget effectively, negotiate competitive rates, and ensure cost-efficient campaign execution.



Other Responsibilities:

  • Stay updated on industry trends, social media platform changes, and emerging influencer marketing trends to keep the brand strategy innovative and competitive.
  • Collaborate with influencers for event promotions, launches, and other brand-related activities.
  • Engage with the brand's online community, respond to comments, and foster positive interactions for effective ORM.

Qualifications:

  • A bachelor's degree in marketing, communications, public relations, or a related field
  • 3-4 years of relevant experience in influencer marketing or brand management

Skills:

  • Influencer Relationship Management: Proven ability to identify, engage, and maintain relationships with influencers.
  • Campaign Management: Experience in planning, executing, and optimizing influencer marketing campaigns.
  • Analytical Skills: Proficient in using analytics tools to measure and report on campaign performance.
  • Creativity: Ability to think creatively and develop innovative influencer marketing strategies.
  • Communication: Excellent written and verbal communication skills.
  • Time Management: Effective time management skills to handle multiple campaigns and collaborations simultaneously.

Compensation:

We believe in paying right and higher than the standard. Specifics of the compensation package are custom designed to value the entrepreneurial rigor and energy you bring to the team.

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Location: Gurgaon

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