Fashion and Lifestyle Publicist

3 weeks ago

Bengaluru, India ECRU Marketing and Communication Full time

ECRU PR is a boutique agency specializing in fashion and lifestyle brands from India. Our niche lies in helping young brands grow and craft their unique stories. We’re passionate, curious, and always eager to learn and evolve. If you share this enthusiasm and drive, this could be the perfect place for you


Fashion and Lifestyle Publicist

As a Fashion and Lifestyle Publicist, you will play a pivotal role in crafting and amplifying brand stories, securing media placements, and driving public interest. This dynamic position requires a deep understanding of the fashion and lifestyle industries, exceptional communication skills, and a knack for building relationships that elevate the brand's visibility and reputation.


Key Responsibilities
  • Media Relations: Develop and maintain strong relationships with journalists, influencers, and media outlets to secure coverage across print, digital, and broadcast platforms.
  • Press Strategy: Design and execute compelling PR campaigns that align with brand goals, ensuring consistent messaging across all media.
  • Event Management: Plan and oversee events such as product launches, fashion shows, and media previews to generate buzz and engage key stakeholders.
  • Content Development: Create press releases, media kits, and other communication materials that resonate with target audiences.
  • Influencer Collaboration: Partner with influencers and brand ambassadors to drive authentic engagement and expand reach.
Qualifications
  • Proven experience in public relations, with a focus on fashion or lifestyle industries.
  • Strong media network and a deep understanding of fashion and lifestyle audiences.
  • Exceptional writing and storytelling skills.
  • Creativity and strategic thinking to develop innovative campaigns.
  • Ability to work under pressure and meet tight deadlines.
  • A collaborative mindset with excellent interpersonal skills.


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