Digital Brand Strategist
2 days ago
TMRW House of Brands is a pioneering venture in the fashion and lifestyle space. Our mission is to transform acquired brands into entities that people love and cherish.
We are looking for a skilled Digital Brand Strategist to play a crucial role in this mission. This individual will be responsible for ensuring seamless brand communication across all touchpoints, digital and physical. Passion for differentiation and building a digital-first brand is essential.
Key Responsibilities:- Develop a deep understanding of the D2C & Fashion marketing landscape
- Shape and communicate the uniqueness of our brand
- Translate brand elements into compelling creatives that drive recall and differentiation at each touchpoint
- Lead creative development to motivate the target audience to take action
- Work with external agency partners to deliver high-quality results within budget
- Establish performance specifications, cost, and price parameters, market applications
- Measure and report performance of all marketing campaigns, assessing ROI and KPIs
- Monitor market trends and competitors' activities
- Create and manage the brand's annual marketing calendar
- Devise innovative growth strategies
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills paired with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date knowledge of the latest trends and marketing best practices
Salary Estimate: $120,000 - $180,000 per annum
This salary estimate is based on industry standards and takes into account factors such as location, experience, and qualifications. We offer a competitive compensation package to attract top talent in the field.
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