Digital Brand Strategist

2 days ago


Bengaluru, Karnataka, India TMRW House of Brands Full time
About TMRW House of Brands

TMRW House of Brands is a pioneering venture in the fashion and lifestyle space. Our mission is to transform acquired brands into entities that people love and cherish.

We are looking for a skilled Digital Brand Strategist to play a crucial role in this mission. This individual will be responsible for ensuring seamless brand communication across all touchpoints, digital and physical. Passion for differentiation and building a digital-first brand is essential.

Key Responsibilities:
  • Develop a deep understanding of the D2C & Fashion marketing landscape
  • Shape and communicate the uniqueness of our brand
  • Translate brand elements into compelling creatives that drive recall and differentiation at each touchpoint
  • Lead creative development to motivate the target audience to take action
  • Work with external agency partners to deliver high-quality results within budget
  • Establish performance specifications, cost, and price parameters, market applications
  • Measure and report performance of all marketing campaigns, assessing ROI and KPIs
  • Monitor market trends and competitors' activities
  • Create and manage the brand's annual marketing calendar
  • Devise innovative growth strategies
Required Skills and Qualifications:
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills paired with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date knowledge of the latest trends and marketing best practices

Salary Estimate: $120,000 - $180,000 per annum

This salary estimate is based on industry standards and takes into account factors such as location, experience, and qualifications. We offer a competitive compensation package to attract top talent in the field.



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