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Student Recruitment Advisor supporting University of Worcester

2 months ago

Mumbai, India OneStep Global Full time

Title: Student Recruitment Advisor supporting University of Worcester

Experience: 5+ years in relevant field

Education: Educated to degree level or equivalent, preferably in the UK

Location: Mumbai, Delhi, Bangalore


About University of Worcester: 

Originally founded as a symbol of hope in the aftermath of the Second World War, the University of

Worcester was established with a clear vision and noble aim: to help win the peace through education. 

The founding principles of 1946 continue to shape much of the work today, harnessing the power of

education to enrich lives and make a positive contribution to society. Since its beginning, the University of

Worcester has lived its maxim ‘Inspired for Life’, expressed through a culture of inclusion, creativity,

effectiveness and friendliness.

The University endeavours to create an institution which encourages students to become good citizens,

both within the University community and in the wider world. ‘Inspired for Life’ means that the University not

only support students and staff to succeed in their chosen career, but also motivates them to use the skills

that they develop to build a better world.

This approach makes the graduates highly employable, with 96% in work or further study within six months

of completing their course. The University maintains a national reputation as a very friendly community,

where both staff and students feel genuinely valued and empowered to make a meaningful contribution. 

The University have been ranked in the top 5 in the UK for Quality Education in all years of the Times

Higher Education’s University Impact Rankings, as well as being shortlisted three times as the Times

Higher Education’s University of the Year – in 2016, 2019 and 2020 - and twice for University of the Year in

the UK Social Mobility Awards – in 2019 and 2020.


About OneStep Global: 

OneStep Global, a market entry firm specialized in the higher education sector. OneStep global helps

global universities, colleges, government organizations to land and expand across Asia, through stake

holder management and in country representation. OneStep global has been working with some very

prestigious universities and colleges across the world. The solutions vary from market development, market

entry and market presence. 


The Role: 

International student recruitment advisor sits within the International Recruitment, Outreach and

Admissions team and holds responsibility for the planning and implementation of effective recruitment

strategies to grow student numbers, in line with the University’s strategic plan on international recruitment.

The role holder will make a key contribution to growing the university’s income through international student enrolments, engaging with multiple recruitment channels, stakeholders, and capitalizing on business

development opportunities.

Working closely with the University’s Regional Manager, South Asia, the role holder will help to set and

achieve challenging recruitment targets for South Asia and will be responsible for developing and delivering

the associated recruitment strategy and tactics. In addition, the post holder will also work closely with

marketing colleagues to assist with profile-raising and publicity activity for the region; be responsible for

budget management; and co-ordinate in-country visits for academic and professional services colleagues

as appropriate.


Key responsibilities: 

 Be responsible to execute the strategy and delivery of effective recruitment market plans and

strategies to maximize student and revenue growth from India.

 Carry out the day-to-day activity required to realize the objectives of this marketing and recruitment

strategy: attending exhibitions, undertaking school and college visits, visiting agencies, etc.

 Develop and maintain positive working relationships with key external stakeholders in India:

education agents, school and college counsellors, British Council, sponsorship bodies, accreditation

bodies, alumni, etc.

 The incumbent will attend education fairs and other recruitment events across India to meet and

advise prospective students and offer-holders on a range of matters including programs, entry

requirements and application processes

 The incumbent will work closely with colleagues across the University to implement and manage

robust recruitment and admissions processes 

 Organize and support recruitment-focused events like offer-holder briefings and pre-departure

events by booking venue(s), sending invitations, attending events across India, etc.

 Event Management – Organizing and supporting a range of offline and online recruitment events

including agent workshops, and sessions for enquirers, applicants and offer holders, with schools,

alumni and other stakeholders

 Support promotional campaigns such as the promotion of scholarships to offer-holders through the

creation and distribution of materials to relevant stakeholders.

 Conduct market research including through gathering contact information for high school

counsellors and competitor institution entry requirements from India. Source, analyze provide India

market data.

 Contribute to the development of business cases and budget plans for forthcoming years, including

requirements for overseas expenditure, partnerships and overseas staffing requirements

 Track all expenditure in line with agreed budgets, to maximize impact and return on investment

 Undertake regular outbound calling of prospects

 Work with the conversion team on pre-departure virtual activities

 Follow up with prospects and applicants as well as answering individual queries

 Help others in the international team when need be (i.e. cover virtual events, call applicants etc.)

 Update CRM with every prospect, applicant, school, and agent interaction and make sure all

contacts are always up to date

 Participate in weekly one-to-one and team meetings when not travelling

 Follow monthly objectives and produce a monthly report of the work undertaken within deadlines

given


Person Specification: 

 Educated to master’s degree level or equivalent, preferably from UK or Ireland 

 Understanding the opportunities and challenges affecting the global higher education market

 Demonstrable (5+ years) student recruitment experience of working in India

 Proven experience of planning and implementing effective recruitment and conversion plans to

maximize student growth from priority markets

 Experience in managing an extensive agent network for student recruitment purposes

 Understand the importance of service delivery and show a willingness to work with colleagues

across the institution to collectively work towards the strategic goals of the University.

 Highly developed written and oral communication and presentation skills, including use of digital

and social media for business purposes

 Strong organizational skills and the ability to prioritize demanding workloads and meet deadlines in

a pressurized environment

 Willingness to adopt a flexible working approach by working unsocial hours, weekends, or

occasional public holidays when required

 Ability to undertake business-related travel in market on an unrestricted basis (indicative 20 weeks

per year), and undertake visits to the UK for trainings and meetings

 The incumbent must possess a valid passport

 The incumbent should not have any business or family ties with educational agents


Availability and start date: 

Immediate, however any notice period for the right candidate will be honored


NOTE: 

OneStep Global is an equal opportunities employer and is committed to the employment policies,

procedures and practices which do not discriminate on grounds such as gender, marital status, family

status, age, disability, race, religious belief, sexual orientation.