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Paid Search Analyst

3 months ago

Chennai, India Mitsogo Full time

Job Description

We are seeking a data-driven and results-oriented Paid Search Analyst to join our growing marketing team. You will play a crucial role in maximizing the return on investment (ROI) of our paid search campaigns by managing, analyzing, and optimizing them across various platforms.

Responsibilities:

  • Conduct A/B testing and analyze data to identify trends and insights that drive campaign performance and ROI.
  • Track, report, and analyze website analytics and PPC campaign data to measure success and identify areas for improvement.
  • Manage campaign budgets, ensuring adherence to financial targets and optimizing spend allocation.
  • Collaborate with landing page teams to ensure effective alignment with PPC campaigns.
  • Continuously research and identify new, relevant keywords to expand keyword reach and optimize campaign performance.
  • Analyze competitor advertising strategies and identify opportunities to gain a competitive edge.
  • Review historical campaign performance to identify areas for improvement and optimize future campaigns.
  • Implement effective PPC strategies aligned with overall marketing objectives.
  • Assist in managing Display Network placements on Google Ads and other contextual advertising platforms.
  • Create comprehensive performance reports with actionable recommendations for continuous campaign improvement.
  • Stay up-to-date on the latest search engine and PPC industry trends and developments.

Qualifications:

  • 3+ years of experience in a similar role, including paid search campaign management and optimization.
  • Proven experience using search engine marketing platforms such as Google Ads, and LinkedIn Ads.
  • Strong analytical skills with the ability to interpret data and identify actionable insights.
  • Excellent communication and presentation skills to present data and recommendations effectively.
  • Experience with website analytics tools and platforms (e.g., Google Analytics).
  • A keen eye for detail and a commitment to accuracy.
  • Ability to work independently and manage multiple tasks simultaneously.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Drive.
  • Possession of one or more valid Google certifications (a plus).

Benefits:

  • Opportunity to work in a fast-paced and dynamic environment with a talented team.
  • Continuous learning and development opportunities.
  • Work in a collaborative and transparent work environment.
  • The chance to make a significant impact on the company's growth.