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Amazon Advertising Specialist
4 weeks ago
Responsibilities:
- Develop and execute Amazon advertising campaigns to drive sales and brand visibility.
- Conduct keyword research and optimize listings for Amazon SEO.
- Monitor and analyze campaign performance, adjusting strategies to maximize ROI.
- Create and manage PPC (pay-per-click) campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
- Collaborate with product and marketing teams to align advertising strategies with business goals.
- Stay updated on the latest trends and best practices in Amazon advertising.
- Prepare detailed reports on campaign performance and present insights to stakeholders.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in Amazon advertising, with at least 2-3 years managing campaigns.
- Strong knowledge of Amazon’s advertising platform and SEO best practices.
Skills:
- Campaign Management: Developing and executing Amazon advertising campaigns.
- Keyword Research: Identifying and optimizing keywords for better visibility.
- Performance Analysis: Monitoring and adjusting campaigns to maximize ROI.
- Reporting: Preparing detailed reports on campaign performance.
Preferred:
- Experience with Amazon PPC tools and software.
- Strong analytical and problem-solving skills.
- Excellent communication and teamwork abilities.
- Knowledge of e-commerce and digital marketing trends.
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