Advertising Specialist

1 week ago

Bengaluru, Karnataka, India RACK POOL TABLES INDIA PVT Full time

JOB DESCRIPTION:

  • Oversee advertising campaigns on major e-commerce platforms including Amazon, Walmart, and Wayfair.
  • Create, monitor, and optimize paid campaigns including Sponsored Products, Sponsored Brands, Videos, and Sponsored Display Ads to drive traffic and sales.
  • Develop and implement strategies to optimize product visibility and drive sales growth.
  • Create promotional activities, including deals, discounts, and coupons, to attract and retain customers.
  • Develop and execute comprehensive advertising strategies to maximize ROI across Amazon, Walmart, or Wayfair platforms.
  • Work closely with the Catalogue team to ensure accurate and up-to-date product information, including titles, descriptions, and attributes.
  • Coordinate with the Design team to develop engaging creative assets for advertising campaigns and product listings, adhering to platform guidelines and best practices.
  • Stay informed about platform-specific advertising features and tools, and leverage them effectively to enhance campaign performance.
  • Analyze performance metrics and data trends, identify insights, and provide actionable recommendations for campaign optimization and strategic decision-making.

Requirements:

  • Bachelor's degree in marketing, Communications, or related field.
  • Proven experience managing Amazon advertising campaigns, preferably with a track record of success in increasing sales and ROI. Walmart & Wayfair Ads are a plus.
  • In-depth knowledge of Advertising platforms, including Sponsored Products, Sponsored Brands, and Sponsored Displays, as well as familiarity with Amazon DSP (Demand-Side Platform)
  • Strong analytical skills to interpret data, identify trends, and optimize campaign performance. Proficiency in using analytics tools such as Amazon Advertising reports, Google Analytics, or similar platforms.
  • Ability to develop and execute strategic advertising plans tailored to specific products, target audiences, and business objectives.
  • Understanding of e-commerce dynamics, including product listings, keywords, product targeting, and competitor analysis on Amazon.
  • Experience in managing advertising budgets effectively, allocating resources to maximize ROI and achieving campaign objectives
  • Ability to adapt to changes in Amazon's advertising policies, algorithms, and features, and proactively adjust strategies to maintain campaign effectiveness.
  • Strong communication skills to collaborate with internal teams, external partners, and stakeholders, and effectively convey campaign strategies, performance insights, and recommendations.
  • Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.
  • Amazon Ads certification or Walmart Ads certification is a plus

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