Influencer Marketing Manager

4 weeks ago

Gurugram, India Clensta Full time

Influencer Marketing Manager


Fuel Our Brand Story with Influencers


Are you a digital storytelling ninja obsessed with the beauty and personal care space? Do you thrive on building meaningful partnerships with influencers who truly connect with consumers? Then join us as our FMCG Beauty & Personal Care Influencer Marketing Manager and unleash the power of influencer marketing to catapult our brand to the top


Location: Gurgaon


About Clensta at a glance:

  • Founded in 2016, we are managed by a highly talented team under strong leadership in association with IIT Delhi.
  • Pre-Series B funded.
  • We raised funding worth 100+ crores from marquee investors like TradeCred, Royal Family of UAE, Parineeti Chopra, various other angel platforms and prominent industry leaders like Co-Founder of HCL, Chairman of NASSCOM, IPV, VCATS and IAN Fund.


In this pivotal role, you'll be:

1. The Strategic Collaborator:

  • Craft data-driven influencer marketing campaigns aligned with brand goals, targeting X% increase in brand awareness and Y% boost in product sales.
  • Develop and implement comprehensive influencer engagement strategies to increase influencer partnerships by Z% within the first year.

2. The Talent Scout:

  • Identify and cultivate authentic relationships with influencers who perfectly embody our brand voice and resonate with our target audience, achieving XX% audience overlap through strategic partnerships.
  • Secure win-win collaborations with top-tier influencers, exceeding engagement benchmarks by YY% compared to industry averages.

3. The Content Alchemist:

  • Foster the creation of engaging, brand-aligned content across platforms, driving ZZ% increase in social media engagement.
  • Collaborate with influencers to conceptualize innovative content formats like interactive stories and live streams, resulting in WW% growth in video views and TT% uplift in website traffic from influencer channels.

4. The Data Decoder:

  • Analyze campaign performance using metrics like reach, engagement, and conversion rates, providing actionable insights to optimize strategies and improve ROI by XX%.
  • Regularly present clear and concise reports on campaign performance to stakeholders, facilitating data-driven decision-making.

5. The Budget Maestro:

  • Manage influencer marketing resources effectively, ensuring all spending adheres to allocated budgets and delivers YY% return on investment.
  • Implement strong contract management practices to minimize risk and ensure compliance with legal and ethical standards in influencer marketing.


Qualifications

  • Strong understanding of digital marketing and social media trends.
  • Possesses a Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Rocks 3-5 years of proven experience in influencer marketing, specifically within the BPC industry.
  • Navigates the ever-evolving social media landscape and influencer trends like a seasoned explorer.
  • Negotiates contracts, communicates persuasively, and collaborates with diverse personalities with ease.
  • Brainstorms innovative influencer marketing strategies that push boundaries and deliver unparalleled results.
  • Manages projects with impeccable organization and keeps data-driven insights at their fingertips.
  • Understands legal and ethical considerations in influencer marketing like the back of their hand.


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