Salesforce Marketing Cloud Specialist

4 weeks ago

Bengaluru, India Value Innovation Labs Full time

Job Title: Salesforce Marketing Cloud Specialist with 10 yrs experience

Onsite in, Bangalore-KA-India

Shift 02.00 pm IST to 10.30 pm IST

Immediate joiners will be preferred.



Job Summary: We are seeking a skilled and innovative Salesforce Marketing Cloud Specialist to lead our marketing automation and campaign execution efforts. The ideal candidate will be proficient in Salesforce Marketing Cloud (SFMC), with a strong understanding of SQL for data management and experience in automation. This role focuses on leveraging SFMC to deliver personalized, data-driven marketing strategies that drive engagement and business growth.


Key Responsibilities:

Salesforce Marketing Cloud Expertise:

  • Design and manage multi-channel campaigns using Email Studio, Journey Builder, and Automation Studio.
  • Create data-driven marketing strategies with robust segmentation and personalization.
  • Build, test, and optimize dynamic content for targeted campaigns.
  • Monitor and analyze campaign performance to provide actionable insights and recommendations.


SQL & Data Management:

  • Utilize SQL for querying and managing data extensions within SFMC.
  • Ensure data integrity and create custom reports to support marketing objectives.
  • Collaborate with data teams to synchronize and streamline data flows between systems.


Automation & Integration:

  • Develop automated workflows and marketing journeys to enhance efficiency.
  • Integrate SFMC with other tools and platforms, including Salesforce CRM and third-party applications.
  • Implement and maintain API-based connections to support advanced campaign functionality.


Strategic Collaboration:

  • Partner with marketing and sales teams to align SFMC capabilities with business goals.
  • Provide training and support for internal teams to maximize platform utilization.
  • Stay up-to-date with SFMC developments and best practices to drive innovation.


Qualifications:

Essential Skills:

  • Expertise in Salesforce Marketing Cloud (certifications such as Email Specialist or Marketing Cloud Consultant are highly preferred).
  • Strong knowledge of SQL for data management and reporting.
  • Proven ability to create and optimize automated marketing workflows.
  • Familiarity with other SFMC tools like Audience Builder, Social Studio, or Advertising Studio is a plus.


Additional Skills:

  • Basic understanding of Salesforce Commerce Cloud and its integration with SFMC.
  • Strong analytical and problem-solving skills with a focus on ROI-driven marketing.
  • Excellent communication and collaboration abilities.
  • Splunk.

For more details, please reach out to Kishan Kumar at 📧 kishan.kumar@valueinnovationlabs.com or 📞 7991149437 (available on WhatsApp as well).

Looking forward to connecting"

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