Creative Lead

4 weeks ago


India Pangolin Full time

Creative Design Lead


About Pangolin Marketing

Pangolin Marketing is a leading agency specializing in B2B SaaS marketing. We provide comprehensive services through our Brand, Growth, and Creative Studios. Our approach combines storytelling, strategic insights, and data-driven methodologies to help tech brands achieve sustainable growth and market leadership.


Years of experience: 5+ years

Mandatory Agency Experience B2B SaaS Industry


Overview

Pangolin Marketing is seeking a dynamic and experienced Creative Design Lead with 6 years of experience in an agency setting. This role demands a strategic thinker and innovative leader who can develop design systems, implement design thinking methodologies, and build processes for continuous improvement. The ideal candidate will not only excel in conceptual thinking but also mentor junior designers to elevate their skills and capabilities.


Key Responsibilities

- Design Systems Development: Create and maintain comprehensive design systems that ensure consistency and scalability across all projects.

- Design Thinking Implementation: Utilize design thinking principles to foster a creative and user-centered approach in all design processes.

- Process Improvement: Build and refine processes to enhance the efficiency and effectiveness of the design team, ensuring continuous improvement and high-quality output.

- Conceptual Thinking: Lead the conceptual development of creative projects, translating client needs into innovative and effective design solutions.

- Mentorship and Development: Mentor and guide junior designers, fostering a collaborative environment that encourages growth and development.

- Client Engagement: Interact with clients to understand their vision, present design concepts, and ensure their needs are met with high-quality solutions.

- Cross-Functional Collaboration: Work closely with other departments, including marketing and development teams, to create cohesive and impactful design work.

- Innovation and Trend Analysis: Stay updated with industry trends and emerging technologies to bring fresh, innovative ideas to the team.


Key Result Areas (KRAs)

- Design Systems Efficiency: Develop and maintain robust design systems that streamline project workflows and enhance design consistency.

- Process Optimization: Successfully implement process improvements that lead to increased efficiency and productivity within the design team.

- Team Growth and Development: Effectively mentor and develop junior designers, resulting in a highly skilled and capable design team.

- Client Satisfaction: Achieve high client satisfaction through exceptional design solutions and proactive client engagement.

- Creative Innovation: Introduce innovative design concepts that enhance the agency's creative offerings and market reputation.



Skills and Qualifications

- Technical Skills: Mastery of design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma, or similar tools.

- Design Systems Expertise: Proven experience in developing and maintaining design systems.

- Design Thinking: Strong knowledge and application of design thinking methodologies.

- Conceptual and Creative Skills: Exceptional ability to develop and execute innovative design concepts.

- Leadership and Mentorship: Proven ability to lead, mentor, and develop a team of designers.

- Communication Skills: Excellent verbal and written communication skills, with the ability to present and explain design concepts to clients and team members.

- Problem-Solving Skills: Creative approach to solving complex design challenges.

- Industry Knowledge: Up-to-date knowledge of design trends, techniques, and technologies.



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