Performance Marketing Manager

1 month ago

Greater Kolkata Area, India Ecomnomics Full time
About Ecomnomics

Ecomnomics is a fast-growing digital marketing agency committed to driving growth and innovation for our clients across various industries. We specialize in data-driven strategies that deliver measurable results, helping businesses scale through effective digital marketing solutions.

As a Performance Marketing Manager, you will play a key role in shaping and driving the performance marketing strategies of Ecomnomics and its clients, ensuring exceptional ROI through data-driven campaigns.


Key Responsibilities

Strategy Development:

  • Develop and execute comprehensive performance marketing strategies across platforms such as Google Ads, Meta Ads, and other digital channels.
  • Identify opportunities to optimize campaign performance, ensuring alignment with business goals.

Campaign Management:

  • Plan, execute, and monitor paid marketing campaigns to maximize client ROI.
  • Optimize campaigns by tracking KPIs, including CPA, ROAS, and conversion rates.
  • Conduct A/B testing to enhance ad creative, landing pages, and audience targeting.

Analytics and Reporting:

  • Analyze campaign performance using tools like Google Analytics, Data Studio, and other reporting dashboards.
  • Prepare detailed reports showcasing campaign success, insights, and areas for improvement.

Budget Management:

  • Manage and allocate budgets across campaigns efficiently to maximize results.
  • Conduct cost-benefit analyses to ensure campaigns meet financial targets.
Required Qualifications

Experience: 3+ years in performance marketing, preferably with e-commerce or digital-first businesses.

Education: Bachelor's degree in Marketing, Business, or a related field.

Skills:

  • Expertise in platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, and others.
  • Proficiency in Google Analytics, Google Tag Manager, and other analytics tools.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Exceptional written and verbal communication skills.
Preferred Qualifications
  • Experience in performance marketing for restaurants and food delivery platforms.
  • Knowledge of SEO and organic growth strategies.
What We Offer
  • Competitive salary and performance-based incentives.
  • Opportunities for career growth and skill enhancement.
  • Collaborative team culture that values creativity and innovation.

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