Performance Marketing Specialist

2 months ago

Greater Bengaluru Area, India Avo Automation Full time

About us

Avo Automation is an industry-leading test automation platform dedicated to revolutionizing how businesses approach software quality. Emerging from stealth mode in late 2020, we have focused on transforming the way organizations think about software quality. Our AI-driven, no-code platform delivers continuous quality assurance across key business processes and supports over 200 technologies. With efficient test data management and machine learning capabilities, our platform enables teams to enhance quality, conduct efficient data validation, and reduce time to market.


Overview

We are seeking a seasoned Campaign Specialist to join our Digital Marketing Team. This role will report to the Digital Marketing Lead and will be instrumental in driving our paid search and LinkedIn paid social campaigns. The ideal candidate will have a proven track record in the B2B SaaS industry and a deep understanding of digital marketing strategies and tools. The Senior Campaign Manager will collaborate closely with sales, product, and marketing teams to achieve revenue goals.


Responsibilities

  • Develop, execute and optimize comprehensive, multi-channel marketing campaigns to generate qualified leads and drive customer acquisition.
  • Utilize advanced targeting and segmentation strategies to reach the right audience at the right time.
  • Conduct in-depth market research and competitive analysis to identify target segments and campaign opportunities.
  • Define campaign objectives, KPIs, and budgets aligned with business goals.
  • Oversee campaign planning, scheduling, and resource allocation across various channels (digital, email, social media)
  • Collaborate with content, design, and demand generation teams to create compelling campaign materials.
  • Manage campaign execution, including A/B testing, lead nurturing, and lead scoring.
  • Analyse campaign performance metrics to measure ROI and optimize campaigns for maximum impact.
  • Identify trends and customer insights to inform future campaign strategies.


Qualifications

  • Bachelor's degree in marketing, business, or a related field.
  • 4+ years of experience in B2B marketing, with a focus on SaaS or technology industry.
  • Proven track record of successful campaign development and execution in PPC and LinkedIn paid social campaigns.
  • Strong analytical skills with the ability to interpret data and make data-driven decision.
  • Excellent understanding of digital marketing metrics and KPIs.
  • Experience with marketing tools and platforms (HubSpot, ServiceBell, SEMrush, etc.) and CRM systems.
  • Proficiency in data analysis and reporting tools (Google Analytics, Salesforce, etc.).
  • Strong communication and interpersonal skills.
  • Ability to thrive in a fast-paced, dynamic environment.


Desired Skills

  • Experience with account-based marketing (ABM) strategies.
  • Advanced certifications in Google Ads and LinkedIn Marketing Solutions.
  • Experience with marketing analytics and attribution modelling.
  • Understanding of sales and customer success processes.


Why Join Avo Automation

  • We've been certified as a Great Place to Work for the year 2024.
  • Be part of a forward-thinking company that values innovation and creativity.
  • Collaborate with a talented and dedicated team of professionals.

  • Senior Ecommerce Marketing Specialist

    2 weeks ago

    Greater Kolkata Area, India GoGreater - Branding & Marketing Full time

    Job Summary: We are seeking a dynamic and results-driven Senior Ecommerce Marketing Specialist to join our team at GoGreater - Branding & Marketing in KOLKATA. The ideal candidate will have hands-on experience in managing Amazon and Flipkart ad campaigns, along with a solid understanding of digital marketing fundamentals. Proficiency in running Meta Ads...

  • Performance Marketing Specialist

    6 days ago

    Greater Delhi Area, India WTF Gyms Full time

    Job Summary:WTF Gyms is looking for a data-driven and results-oriented Performance Marketing Specialist to join our growing marketing team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to drive customer acquisition, engagement, and revenue growth. This role requires a deep understanding of...

  • Performance Marketing Specialist

    5 days ago

    Greater Delhi Area, India WTF Gyms Full time

    Job Summary: WTF Gyms is looking for a data-driven and results-oriented Performance Marketing Specialist to join our growing marketing team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to drive customer acquisition, engagement, and revenue growth. This role requires a deep understanding of...

  • Performance Marketing Specialist

    4 weeks ago

    Bengaluru, Karnataka, India Sukoon Unlimited Full time

    **About the Role:**We are looking for a highly motivated Performance Marketing Specialist to join our team. As a specialist, you will be responsible for designing, implementing, and monitoring performance marketing strategies that align with Sukoon Unlimited's mission and goals.You will work closely with our content teams to align marketing messages and...

  • Performance Marketing Specialist

    4 weeks ago

    Bengaluru, Karnataka, India Shriram Finance Ltd Full time

    Lead Performance Marketing at Shriram Finance LtdAbout Our Job:We are looking for an experienced Senior Social Media Marketing Specialist to join our team at Shriram Finance Ltd. As a Senior Social Media Marketing Specialist, you will be responsible for leading and optimizing Facebook advertising campaigns to drive high-quality leads and achieve measurable...

  • Digital Transformation Marketing Specialist

    3 weeks ago

    Greater Bengaluru Area, India Pixis Full time

    About Pixis:We are a US-based codeless technology company, dedicated to developing accessible AI solutions that empower brands to scale their performance marketing efforts seamlessly. Since our inception, we have been driven by a mission to create powerful AI infrastructure that equips marketers with robust plug-and-play AI products.Our customer base...

  • Performance Marketing Specialist

    4 weeks ago

    Bengaluru, Karnataka, India Rotimatic Full time

    About the RoleWe are looking for a Performance Marketing Specialist to drive customer acquisition, engagement, and revenue growth through data-driven marketing campaigns. The ideal candidate will be responsible for executing and optimizing multi-channel marketing strategies, leveraging analytics to ensure efficiency and maximizing ROI.Job Description:Drive...

  • Performance Marketing Intern

    7 days ago

    Bengaluru, India 11x Marketing Full time

    Role Overview:We are looking for an enthusiastic Performance Marketing Intern to join our team. This position is ideal for someone with a foundational understanding of Google Ads, Meta Ads, and a strong affinity for numbers and analytics. And someone who is outright hungry to learn and grow in Performance Marketing.Key Responsibilities:- Development and...

  • Performance Marketing Intern

    1 week ago

    Bengaluru, India 11x Marketing Full time

    Role Overview:We are looking for an enthusiastic Performance Marketing Intern to join our team. This position is ideal for someone with a foundational understanding of Google Ads, Meta Ads, and a strong affinity for numbers and analytics. And someone who is outright hungry to learn and grow in Performance Marketing. Key Responsibilities:Development and...

  • Performance Marketing Intern

    1 week ago

    Bengaluru, India 11x Marketing Full time

    Role Overview: We are looking for an enthusiastic Performance Marketing Intern to join our team. This position is ideal for someone with a foundational understanding of Google Ads, Meta Ads, and a strong affinity for numbers and analytics. And someone who is outright hungry to learn and grow in Performance Marketing. Key Responsibilities: Development and...

  • Performance Marketing Intern

    2 weeks ago

    Bengaluru, India 11x Marketing Full time

    Role Overview:We are looking for an enthusiastic Performance Marketing Intern to join our team. This position is ideal for someone with a foundational understanding of Google Ads, Meta Ads, and a strong affinity for numbers and analytics. And someone who is outright hungry to learn and grow in Performance Marketing. Key Responsibilities:Development and...

  • Performance Marketing Intern

    1 week ago

    Bengaluru, India 11x Marketing Full time

    Role Overview:We are looking for an enthusiastic Performance Marketing Intern to join our team. This position is ideal for someone with a foundational understanding of Google Ads, Meta Ads, and a strong affinity for numbers and analytics. And someone who is outright hungry to learn and grow in Performance Marketing.Key Responsibilities:Development and...

  • Marketing Content Specialist

    5 days ago

    Bengaluru, India Manav Marketing Pvt.Ltd Full time

    Company DescriptionManav Marketing Pvt. Ltd., launched by Mr. S.K.Mahadevan in 1992, specializes in marketing and servicing imported CNC machine tools.The sales team, comprising product managers, sales managers, and executives, focuses on meeting customer needs.Role DescriptionThis is a full-time on-site role for a Marketing Content Specialist at Manav...

  • Marketing content specialist

    5 days ago

    Bengaluru, India Manav Marketing Pvt.Ltd Full time

    Company DescriptionManav Marketing Pvt. Ltd., launched by Mr. S. K. Mahadevan in 1992, specializes in marketing and servicing imported CNC machine tools. The sales team, comprising product managers, sales managers, and executives, focuses on meeting customer needs.Role DescriptionThis is a full-time on-site role for a Marketing Content Specialist at Manav...

  • Digital Marketing Specialist

    4 weeks ago

    Bengaluru, Karnataka, India M&C Saatchi Performance Full time

    Job Title: Digital Marketing SpecialistAbout Us:M&C Saatchi Performance is a global digital media agency that leads the evolution of media buying. We work closely with brands to grow and engage their customer bases through effective, measurable, and evolving media strategies.Job Description:We are looking for curious individuals who are keen to develop their...

  • Marketing Content Specialist

    5 days ago

    Bengaluru, India Manav Marketing Pvt.Ltd Full time

    Company DescriptionManav Marketing Pvt. Ltd., launched by Mr. S.K.Mahadevan in 1992, specializes in marketing and servicing imported CNC machine tools. The sales team, comprising product managers, sales managers, and executives, focuses on meeting customer needs. Role DescriptionThis is a full-time on-site role for a Marketing Content Specialist at Manav...

  • Marketing Content Specialist

    6 days ago

    Bengaluru, India Manav Marketing Pvt.Ltd Full time

    Company DescriptionManav Marketing Pvt. Ltd., launched by Mr. S.K.Mahadevan in 1992, specializes in marketing and servicing imported CNC machine tools. The sales team, comprising product managers, sales managers, and executives, focuses on meeting customer needs. Role DescriptionThis is a full-time on-site role for a Marketing Content Specialist at Manav...

  • Marketing Content Specialist

    5 days ago

    Bengaluru, India Manav Marketing Pvt.Ltd Full time

    Company Description Manav Marketing Pvt. Ltd., launched by Mr. S.K.Mahadevan in 1992, specializes in marketing and servicing imported CNC machine tools. The sales team, comprising product managers, sales managers, and executives, focuses on meeting customer needs. Role Description This is a full-time on-site role for a Marketing Content Specialist at...

  • Performance Marketing Excutive

    7 months ago

    Sahakar Nagar, Bengaluru, Karnataka, India Digi X Branding & Marketing Services Full time

    **Location: - Sahakar Nagar, Kodegehalli Main Road.** **Contact no.: - 9113567018 (Raghavendra)** **Full job description** We are currently seeking a full-time Performance Marketing specialist to join us in Bengaluru. In this role, you will be responsible for developing and implementing effective digital marketing campaigns across various channels to...

  • Digital Marketing Intern

    19 hours ago

    Greater Kolkata Area, India Marketing Lab Full time

    Join Marketing Lab – Internships Available Across Multiple Departments!About Us:Marketing Lab, based in Kolkata, is a leading performance marketing agency specialising in scaling D2C brands. We enhance digital presence and drive results, proudly collaborating with 15 Shark Tank brands!Your Mission:Join us for an exciting internship where you'll drive...