Director - Sales, Marketing & Expansion

3 weeks ago

Greater Bengaluru Area, India Vidyashilp Academy Full time

The Director – Sales, Marketing & Expansion will be responsible for driving student enrollments, brand positioning, and business growth for the company's K-12 schools. This leadership role involves overseeing admissions, marketing strategies, and geographic expansion to enhance market presence, attract students, and build partnerships with key stakeholders in the education sector. The role requires a blend of strategic vision, strong execution skills, and expertise in education sales and marketing.

Key Responsibilities:

Sales & Admissions Growth

  • Develop and execute sales strategies to increase student enrollments across K-12 schools.
  • Build and manage a high-performing admissions and business development team.
  • Identify and target new customer segments (parents, students, corporate tie-ups, expats, etc.).
  • Optimize admissions conversion rates through structured follow-ups, CRM tools, and data-driven decision-making.
  • Establish relationships with school counselors, educational consultants, and feeder schools.

Marketing & Brand Positioning

  • Develop a 360-degree marketing strategy (digital, offline, PR, influencer partnerships) to enhance brand visibility.
  • Oversee social media campaigns, SEO, content marketing, and lead generation to drive inquiries.
  • Plan and execute open house events, webinars, and school fairs to attract prospective students and parents.
  • Strengthen the brand's identity by highlighting USPs such as curriculum, faculty, infrastructure, and student success stories.
  • Manage relationships with advertising agencies, media partners, and content creators to maximize outreach.

3. Expansion & Market Development

  • Identify and evaluate new locations for setting up K-12 schools based on demand, demographics, and market potential.
  • Conduct feasibility studies and competitor analysis to assess school expansion opportunities.
  • Develop partnerships with corporates, embassies, and government bodies to support new school openings.
  • Work closely with the real estate and operations teams to ensure smooth expansion into new regions.

4. Strategic Planning & Stakeholder Engagement

  • Align sales, marketing, and expansion strategies with the organization's long-term growth vision.
  • Build and manage strategic partnerships with education boards (CBSE, ICSE, IB, IGCSE, etc.), NGOs, and CSR initiatives.
  • Provide regular reports on sales performance, market trends, and expansion progress to senior leadership.
  • Develop pricing and scholarship strategies to balance accessibility with profitability.

Key Requirements:

Education & Experience

  • MBA in Sales, Marketing, Business Development, or Education Management from a reputed institution.
  • 12–20 years of experience in education sales, marketing, and business expansion, with at least 5 years in a leadership role.
  • Proven track record of scaling enrollments, launching new schools, and executing marketing campaigns.
  • Experience in K-12 schools, EdTech, or international school expansion is preferred.

Skills & Competencies

  • Strong knowledge of K-12 education trends, parent decision-making factors, and school admissions cycles.
  • Expertise in digital marketing, lead generation, and social media engagement.
  • Excellent leadership, communication, and negotiation skills.
  • Strategic thinker with the ability to drive data-driven decision-making.
  • Proficiency in CRM tools (Salesforce, HubSpot, or similar), Google Analytics, and marketing automation platforms.

Preferred Qualifications

  • Experience working with international schools, expatriate families, and corporate tie-ups.
  • Strong network with educational consultants, school administrators, and government authorities.
  • Certifications in Education Leadership, Sales Strategy, or Marketing Analytics are a plus.

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