Marketing Lead

1 week ago

India Shipday Full time

About Us:At Shipday, we’re all about empowering local businesses to compete in the fast-paced world of delivery. Our mission is simple: to make cost-effective local delivery options accessible to small merchants around the globe. We have powered millions of local deliveries across 100+ countries now. The Role: Marketing LeadWe’re looking for a Marketing Lead to take charge of our content and product marketing efforts. If you’re an ambitious marketer who’s excited about shaping the future of a fast growing SaaS company, this role is for you. You’ll play a key role in building out our marketing foundation—from crafting our messaging, sharing customer success stories, and designing campaigns, to creating resources that help our teams succeed.You’ll collaborate closely with our product, sales, customer success, and partnership teams to launch and drive the adoption of Shipday.What You’ll Do:Content and Product Marketing: You’ll manage and create content for our website, product marketing, social media, events, and sales teams, with some help from contractors.Messaging & Design: Work with our product and design teams to craft messaging that resonates with our users and partners, and assist with product launches.Growth Marketing: Manage early paid marketing initiatives across different channels alongside agency partners. Partnerships: Collaborate with external companies to explore joint marketing opportunities that benefit both sides.What We’re Looking For:Experience: Bachelor’s degree and 3-5 years in product marketing, ideally in B2B self-serve SaaS.Writing Skills: Strong ability to write and distribute content effectively (bonus points for SEO knowledge).Marketing Strategy: Proven ability to create and execute marketing plans, with a knack for both short and long-form product writing.Analytical Mindset: Understanding of marketing analytics, campaign optimization, and data-driven decision-making.Project Management: Ability to manage marketing initiatives across multiple channels, keeping everything on track.Self-Starter: You’re proactive, can work independently, and have a strong bias toward action.

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