Planning Manager

4 weeks ago


Gurugram, India Omnicom Media Group India Full time
  • Manage day-to-day media planning activities to ensure optimization and performance of on-going media campaigns.
  • Work closely with Brand Managers on the client side to address their queries and provide strategic analysis of campaigns on a regular basis.
  • Monitor and share updates on media plan implementation and prepare presentations for clients with insights and corrective measures through data crunching and research.
  • Create, maintain and share media plans, flowcharts, buying guidelines, budget and spends summaries as well as competitor analysis on a weekly and monthly basis.
  • Track progress of media campaigns and address any issues related to campaign execution in consultation with the senior management.
  • Evaluate vendor proposals, discuss projections, impact properties and partnership with channels.
  • Coordinate with various channels once media campaign is on air.
  • Keep abreast with new trends in the media planning landscape (offline and digital).


Tools :


  • OMNI
  • BARC
  • IRS
  • MAP
  • RAM
  • TGI
  • UMI


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