Search Engine Optimization Specialist
3 weeks ago
PW Job Descripton - SEO Expertise
Position Overview:
We are seeking a talented and motivated SEO Associate to join our marketing team. The ideal candidate will have a passion for SEO and digital marketing, along with a strong understanding of current SEO best practices. This role offers the opportunity to make a significant impact on our online presence and drive organic traffic to our website.
Job Responsibilities:
• Conduct keyword research to identify high-value target keywords and opportunities for content optimization.
• Optimize website content, including landing pages, blog posts, and product descriptions, for targeted keywords and user experience.
• Perform on-page SEO tasks such as optimizing meta tags, headers, and URL structures.
• Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, and SEMrush.
• Track keyword rankings, organic traffic, and other key SEO metrics to measure the effectiveness of SEO strategies.
• Collaborate with content creators, web developers, and other team members to implement SEO recommendations and best practices.
• Stay up-to-date with the latest trends and developments in SEO and search engine algorithms.
• Assist in the development and execution of link building strategies to improve website authority and visibility.
• Provide regular reporting and insights on SEO performance to stakeholders.
Requirements:
• Bachelor's degree in marketing, communications, or related field.
• 2-3 years of experience in SEO and digital marketing.
• Strong understanding of SEO principles, including on-page optimization, keyword research, and SEO audit
Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or
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