Brand Manager

2 weeks ago

Gurgaon, India Everstylish Full time

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. 


Responsibilities

  • Develop and implement brand strategies that align with the company's business goals.
  • Define the brand’s positioning, values, and messaging.
  • Conduct market research to identify trends, customer preferences, and competitive landscape.
  • Oversee the creation and maintenance of brand guidelines.
  • Collaborate with the creative team to produce compelling brand assets (logos, color schemes, fonts, etc.).
  • Plan and execute marketing and advertising campaigns to promote the brand.
  • Manage budgets and allocate resources for various marketing initiatives.
  • Monitor and analyze campaign performance, adjusting strategies as needed for optimal results.
  • Work closely with product development, sales, and customer service teams to ensure brand alignment.
  • Provide brand-related guidance and support to internal teams.
  • Foster relationships with external partners, such as advertising agencies and media outlets.
  • Conduct regular market analysis and consumer research.
  • Use insights to drive brand innovation and improvements.
  • Develop and oversee digital marketing strategies, including social media, content marketing, and SEO.
  • Engage with the online community to build brand loyalty and address consumer inquiries.
  • Monitor digital metrics and analytics to measure brand performance online.
  • Manage public relations activities to enhance the brand’s image.
  • Develop and distribute press releases, media kits, and other PR materials.
  • Track brand performance using key metrics and KPIs.
  • Prepare regular reports on brand performance and campaign effectiveness.
  • Present findings and recommendations to senior management.


Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 2+ years of experience in brand management.
  • Proven track record in developing and executing successful brand strategies.
  • Strong analytical skills and proficiency in market research tools.
  • Excellent communication, presentation, and interpersonal skills.
  • Creative thinking and problem-solving abilities.
  • Experience with digital marketing and social media platforms.
  • Ability to work collaboratively in a fast-paced environment.
  • Strong project management and organizational skills.


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