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Brand Manager
3 months ago
Own the Umbrella brand campaigns and brand purpose initiatives.
Responsibilities:
Plan & execute 360* marketing campaigns for our brands.
Driving brand awareness campaigns on digital and other platforms like ATL, Videos, TVC and
evaluate/monitor performance.
Drive purpose led initiatives with external organizations.
Create effective PR stories that can make our brand stand-out as a purpose-first brand.
Maintain Brand calendar, budget and deliveries accordingly.
Work on blue-ocean ideas and think big to create impactful brand properties.
Work with revenue, NPD teams to identify levers for brand growth. Also, drive category insights based on internal analysis and competition assessment.
Qualification:
Master’s degree in management/marketing.
Experience: 3-5 years marketing experience where brand campaigns have been managed.
Worked on 360* marketing campaigns.
Ability to work with multiple external agencies including creative.
Digital media understanding, planning and evaluation.
Strong creative sensibilities.
High ownership and passion.
Ability to work with multiple stakeholders/agencies.
Experience working on multiple projects and managing tight timelines.
