Associate- Influencer Marketing

6 days ago

Gurugram, India Cloutflow Full time

Key Responsibilities:


  • Influencer Scouting & Shortlisting
  • Identify and evaluate influencers across Instagram, YouTube, and other platforms based on brand requirements, target audience, and campaign goals.
  • Analyze influencer metrics (reach, engagement, audience demographics, content quality) to ensure brand fit.


Campaign Coordination

  • Support in planning and executing influencer campaigns from start to finish.
  • Coordinate with influencers/agents for negotiations, deliverables, timelines, and briefs.
  • Track influencer deliverables (posts, videos, stories, reels) and ensure timely execution.


Relationship Management

  • Build and maintain healthy relationships with influencers and creator networks.
  • Be the go-to contact for influencers during campaign execution.


Content & Briefing

  • Assist in creating influencer briefs aligned with brand strategy.
  • Review influencer content for brand compliance before publishing.


Campaign Tracking & Reporting

  • Monitor campaign progress and ensure deliverables go live as planned.
  • Track campaign performance metrics (reach, impressions, engagement, conversions).
  • Prepare post-campaign reports with insights and learnings.


Cross-Team Collaboration

  • Work closely with internal teams (Strategy, Pricing, Sales, Creative, Operations) to ensure smooth execution.


Requirements

  • Bachelor’s degree in Marketing, Communication, Media, or related field.
  • 0–2 years of experience in influencer marketing, social media management, or digital marketing (freshers with relevant internships may apply).
  • Strong understanding of influencer ecosystems on Instagram, YouTube, and emerging platforms.
  • Excellent communication, negotiation, and relationship management skills.
  • Organized, detail-oriented, and able to handle multiple campaigns simultaneously.
  • Passion for social media trends, creators, and brand storytelling.

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