Paid Ads Executive
3 days ago
Job Overview
At Hot Fuego, we're proud to stand at the forefront of the Big Data revolution. Using the latest analytics tools and processes, we're able to maximize our offerings and deliver unparalleled service and support. To help carry us even further, we're searching for an experienced data analyst to join our team. The ideal candidate will be highly skilled in all aspects of data analytics, including mining, generation, and visualization. Additionally, this person should be committed to transforming data into readable, goal-oriented reports that drive innovation and growth.
Objectives of this role
- Develop, implement, and optimize paid advertising campaigns across multiple platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.).
- Maximize ROI through data-driven decision-making, audience targeting, and A/B testing.
- Ensure alignment between ad creatives, copy, and brand messaging to enhance engagement and conversions.
- Monitor key performance indicators (KPIs) and provide insights to improve campaign effectiveness.
- Stay updated on industry trends, platform updates, and emerging digital advertising strategies.
Responsibilities
- Plan and execute paid media strategies across Google, Meta, LinkedIn, and other relevant platforms.
- Optimize ad creatives, landing pages, and funnels to improve conversion rates.
- Perform A/B testing on ad copies, creatives, and targeting strategies.
- Track, analyze, and report campaign performance, making data-backed recommendations.
- Implement tracking tools (Google Tag Manager, Meta Pixel, etc.) for precise conversion tracking.
- Collaborate with content and design teams to create high-converting ad creatives.
- Stay updated on ad policies, algorithm changes, and emerging trends.
Required skills and qualifications
- 2+ years of experience in paid media advertising, including Google Ads and Meta Ads.
- Strong understanding of PPC campaigns, bidding strategies, and audience targeting.
- Proficiency in Google Analytics, Meta Business Suite, and other ad reporting tools.
- Analytical mindset with the ability to interpret data and optimize campaigns accordingly.
- Ability to manage multiple campaigns and budgets efficiently.
Preferred: Immediate joiner only
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