Marketing Manager

4 weeks ago

Gurugram, India CashKaro.com Full time

About BankKaro


Founded in April 2021 by Swati Bhargava and Rohan Bhargava, BankKaro is the fintech subsidiary of CashKaro, backed by notable investors including Mr. Ratan Tata, Kalaari Capital, Affle, and Korea Investment Partners. BankKaro functions as a credit card and loan discovery platform, rewarding users for approved applications. Our customer-centric approach eliminates complexity and delivers the finest credit card and loan options to users. Our mission at BankKaro is to expand financial accessibility to millions of Indian customers. We recognize the demand among informed Indians for credit cards with exceptional reward points and benefits, as well as loans offering the lowest interest rates and maximum flexibility. To meet these demands, we've crafted a platform where you can uncover premier credit card and loan offers, access complimentary credit score checks, and exclusive products.


BankKaro continues its rapid expansion and is constantly seeking exceptional, pioneering individuals who share our passion and commitment to realizing our vision. This is an exciting moment to join our company and be a part of something truly extraordinary.


Role Specifics


Responsible for planning and execution of various marketing initiatives and special projects for the growth of the BFSI category. The core ownership areas will be:


1. Core Responsibility: Selling credit cards and loans by effectively utilizing our own data and reach, monitoring the conversion funnel, cross-selling, sharp segmentation, referrals, and customer communication via channels like notifications, emails, WhatsApp, IVR, etc.

2. Planning and Execution of Special Projects: Monitoring the funnels of various banks and credit cards and strategizing smart interventions to improve them. While you will have execution support available, it would be good if you came with hands-on execution experience.

3. Cross-functional Coordination: Coordinating with cross-functional teams, such as telesales, EarnKaro, partnerships, etc., to ensure momentum around your projects and targets.

4. Creative + Messaging: Creating compelling content for all channels and working with the creative team to design the creatives for channels like emails, push notifications, app and web properties, etc.

5. Monitoring Campaign Impact: Daily monitoring and optimizing of the promotional campaigns on various channels - win an inch everyday attitude.

6. Data Obsession: Reviewing the data daily to determine the next course of action.

7. Scale: Building for scale.


Own cross-selling & referral strategy for cards:


The core ownership areas will be:

Cross-selling: Owning the strategy for cross-selling credit cards to the existing user base who has at least one card. Which segments to target, budgets, communication, etc., would be your ownership.

Build a card-referral network: Our existing customers can be a huge channel for getting their friends and family to take credit cards from us. You would be required to build this channel ground up and own the targets.


Must-Have Skills


1. Should be able to demonstrate real experience in ROI-driven promotional campaigns via various marketing channels (preferably for sales of credit cards, loans, etc.)

2. Strong in thinking about segmentation: deciding what data to push in what channel and the rationale behind doing so.

3. Data Obsessive: Should have MIS knowledge if coming from the BFSI/Credit card domain.

4. Should align with our Core Cultural Aspects like

- Hustle

- Ownership

- Hunger to learn and self-improve

- Show respect


Things that will really make the candidate stand out:


- Worked on selling credit cards with good digital-first players via digital channels

- Good understanding of the credit cards space

- Good with SQL & Excel

- Hands-on experience with tools like Clevertap, RouteMobile, MoEngage IVR, etc.


Why Join Us


- Start-up Environment: Work with a passionate and energetic team that is driven by hustle, comradeship, and togetherness.

- Compensation & Benefits: Best-in-class salaries to highly competitive ESOPs along with a great learning work environment, we offer you a place full of opportunities to customize your career trajectory.

- An Environment for Innovation: We create a culture for innovation by giving an employee the prowess to create, make, and innovate.

- We've got you covered: From medical insurance, well-defined policies to flexi WFH options, and scrumptious lunch to some amazing learning and development sessions - we've got your back

- Cool Perks: Come and join us for in-house events, team outings, dinner catchups, and much more.

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