Deputy Manager– Performance Marketing
3 months ago
The client is an e-commerce giant and also an end to end supply chain solutions provider. They are looking at hiring a Deputy Manager– Performance Marketing for their team at Noida.
Role :
This role demands the candidate to be a go-getter who has a knack for problem-solving and growth hacking. The role requires acumen of managing SEM/Social media Marketing budgets. SEO/ SEM Optimization of PPC campaigns in an effective manner.
Responsibilities:
• Setting up effective planning and strategizing marketing activities for client through web & app
• Optimize & create marketing campaigns across channels (Google, Facebook, Criteo etc.) to
achieve the targeted RoAS (Return on Advt. Sales)
• Process implementation, including defining and tracking performance
• Optimization and bid management of PPC campaigns
• Analyze Clicks and Conversion data, ad expenses and ROI
• In-depth knowledge & understanding of e-commerce digital marketing (including shopping Ads)
• Manage & execute App campaign for client targeting increasing the active user base
Experience :
- Marketing professional having above 2 to 5 years of digital marketing experience.
- Understanding of various online marketing channels (Like – Ad words, Facebook Ads, LinkedIn ads, Twitter ads, email, SEM, contextual, affiliate, etc.)
Key Skills :
- Performance Marketing
- Optimization of campaigns
- Retention Marketing
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