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Loyalty & Ops. Executive

2 months ago

Mohali district, India Fundle.AI Full time
Job Overview:

We are seeking a detail-oriented and results-driven Loyalty & Operations Executive with a focus on pre-launch and post-launch management, program performance, partner relations, and overall business impact. The ideal candidate will have experience managing loyalty programs, working with cross-functional teams, and using data analytics to enhance program performance and drive business growth.


Key Responsibilities:
  • Reporting & Analytics: Generate and present regular reports to mall and tenant partners on the business impact of the loyalty programs, including traffic conversion, transaction metrics, and program effectiveness.
  • Performance Metrics Management: Monitor and analyze key performance indicators (KPIs) such as conversion rates (mall traffic per resource), earn-burn percentage rates, and repeat member percentage to evaluate program success and identify improvement areas.
  • Transaction & Sales Growth: Collaborate with mall partners and participating merchants to increase transactions and drive sales revenue through loyalty programs.
  • Reward Program Enhancement: Ensure the loyalty program offers a diverse and relevant rewards portfolio to maximize member engagement and satisfaction.
  • Partner Relationship Management: Address and resolve partner concerns, ensuring smooth and productive collaborations with merchants and mall stakeholders.
  • Program Data Review & Optimization: Regularly review program performance data with mall partners, identify gaps, and propose solutions to drive organic growth and improve program ROI.
  • Offer & Promotion Management: Play a key role in designing and managing offers and promotions to enhance program ROI and increase member participation.
  • Customer Acquisition Strategies: Drive customer acquisition by exploring and implementing new opportunities, such as organizing events, cross tie-ups with tenant brands, and digital initiatives to attract more foot traffic to stores.
  • Marketing Execution & Monitoring: Ensure timely execution of planned marketing activities with malls and track their impact to optimize ROI.
  • Cross-Functional Coordination: Work closely with on-ground teams, cross-functional internal members, and external stakeholders to ensure seamless execution of loyalty program operations.
  • Issue Resolution: Collaborate with internal teams (e.g., Fundle Tech Teams) and mall stakeholders to address and resolve operational or technical issues promptly.
Qualifications:
  • Bachelor's degree in Business, Marketing, Operations, or a related field.
  • 2+ years of experience in loyalty management, CRM, or operations, preferably within retail or mall environments.
  • Strong understanding of loyalty program structures, including pre-launch and post-launch processes.
  • Excellent analytical skills with the ability to interpret data and drive actionable insights.
  • Strong communication and relationship management skills to work with partners and internal teams.
  • Experience in driving customer acquisition and increasing program engagement through marketing and events.
  • Proficiency in using CRM tools and reporting software.
  • A solution-oriented mindset with a focus on improving program ROI and business impact.
What We Offer:
  • A dynamic and collaborative work environment.
  • Opportunities for career growth and advancement.
  • A competitive salary package with performance-based incentives.
  • The chance to work with innovative loyalty programs that make a real business impact.