Associate - Performance Marketing

4 weeks ago

Noida, India upGrad Full time

upGrad is Hiring for Performance Marketing Executive.


upGrad is a leading EdTech company dedicated to transforming education through innovative

digital solutions. Our mission is to empower learners of all ages with accessible, high-quality

educational resources and tools. We are passionate about making a positive impact in the

education sector, and we are looking for like-minded individuals to join our dynamic team.


Job Overview:

We are seeking a Performance Marketing Executive with 1 to 1.5 years of experience to join our

marketing team. In this role, you will be responsible for driving user acquisition and engagement

through data-driven digital marketing campaigns. You will work on optimizing marketing efforts

across various channels to ensure that our educational products and services reach the right

audiences effectively.


Key Responsibilities:

● Campaign Management: Plan, execute, and optimize performance marketing

campaigns across digital channels, including Google Ads, Facebook Ads, Instagram,

LinkedIn, and more, with a focus on the EdTech sector.

● Analytics & Reporting: Monitor, analyze, and report on campaign performance,

providing insights to enhance ROI and user engagement.

● Budget Management: Manage and allocate marketing budgets effectively to maximize

campaign performance and impact.

● A/B Testing: Conduct A/B testing to continually improve the effectiveness of ads,

landing pages, and other marketing assets.

● Collaboration: Collaborate with cross-functional teams, including product development,

content, and customer support, to ensure cohesive and effective marketing strategies.


Requirements:

● 1 to 1.5 years of experience in performance marketing, preferably within the EdTech or

digital education industry.

● Strong hands-on knowledge of Microsoft Excel.

● Proficiency in Google Ads, Facebook Ads, and other PPC platforms.

● Strong analytical skills with the ability to interpret data and make data-driven decisions.

● Experience in A/B testing and conversion rate optimization (CRO).


Preferred Qualifications:

● Experience working in the EdTech industry or with educational products.

● Google Ads, Facebook Blueprint, or other relevant certifications.

● Familiarity with marketing automation tools and CRM systems.

● Knowledge of user acquisition strategies in the EdTech space.


Work from office

Location- Noida

Minimum 1 year of experience in Performance Marketing

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