Senior Executive

2 weeks ago


Mumbai, India Nykaa Full time

Role Definition / Summary

This is a versatile role that involves website merchandising across the Nykaa Fashion app & website homepage, category landing pages, hybrid PLPs, search & thematic pages. It also involves showing the Nykaa Fashion user relevant yet thoughtful conversations, interesting style-led product curations across their journey on the app/website

Broadly, Nykaa Fashion prides in its fashion/trend forward-ness and this role is critical to help hold that positioning.


Responsibilities / Deliverables

  • Ideation & refreshes of trend led / thematic sections on the Nykaa Fashion Homepage
  • Management of category landing pages & hybrid PLPs
  • Working to bring alive social / brand marketing campaigns across various touchpoints on the site
  • Close monitoring of search trends to identify what Nykaa Fashion users are really looking for / resonating on the app/website & finding pockets where those can be added onto the homepage / landing pages
  • Building a quarterly calendar of all important commercially relevant / trend / editorial conversations that should be given visibility across site touchpoints
  • Add structure to data monitoring, management of MIS reporting & SOP creation will also be part of the role
  • Management & QC of overall Nykaa Fashion catalog health & mega menu

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