Lead Generation Specialist

4 weeks ago

Noida, India AAJneeti Advertising (Creative Advertising Agency) Full time

Company Description

AAJneeti Advertising, a creative advertising agency located in Noida, has been building, reviving, and growing brands since 2013. They specialize in advertising campaigns, content marketing, brand strategy, social media, SEO, responsive websites, mobile marketing, and more. With a focus on informed, relevant, and connected thinking, AAJneeti Advertising combines creative ideas with customer insight to create powerful and profitable connections. They believe in building sustainable relationships with clients through engaging social media strategies and smart thinking.


Role Description

  • Develop, implement, and manage performance marketing strategies to drive online traffic and conversions.
  • Execute and optimize paid campaigns, with a primary focus on Google Ads, ensuring maximum ROI.
  • Utilize basic knowledge of Meta Ads (Facebook and Instagram) to support integrated campaign strategies.
  • Monitor and analyze campaign performance, providing detailed reports and actionable insights to improve results.
  • Collaborate with the content and design teams to create compelling ad creatives and landing pages.
  • Conduct A/B testing to evaluate and enhance the effectiveness of campaigns.
  • Stay updated with industry trends, emerging technologies, and best practices in performance marketing.
  • Manage budgets, track expenditures, and ensure campaigns remain within financial constraints.
  • Utilize data-driven approaches to identify opportunities for growth and optimization.
  • Engage in competitive analysis to understand market trends and positioning.
  • Coordinate with cross-functional teams to align marketing strategies with business objectives.


Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 2 years of experience in performance marketing or a similar role.
  • Proficiency in running and optimizing Google Ads campaigns.
  • Basic knowledge of Meta Ads (Facebook and Instagram).
  • Proven track record of managing successful digital marketing campaigns with measurable results.
  • Proficiency in using analytics tools such as Google Analytics, SEMrush, and similar platforms.
  • Strong understanding of PPC, SEO, SEM, and social media advertising.
  • Excellent analytical skills with the ability to interpret data and generate actionable insights.
  • Creative thinker with strong problem-solving abilities.
  • Exceptional communication and interpersonal skills.
  • Ability to work independently and as part of a team in a fast-paced environment.


Preferred Qualifications:

  • Experience with marketing automation tools and CRM systems.
  • Google Ads and Facebook Blueprint certifications.
  • Familiarity with HTML/CSS for landing page optimization.


What We Offer:

  • Competitive salary and performance-based bonuses.
  • Comprehensive benefits package, including health insurance and retirement plans.
  • Opportunities for professional growth and development.
  • A collaborative and innovative work environment.

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