Digital Marketing Manager

3 weeks ago

Chennai, India The Veshti Company Full time

Summary:

We are seeking a highly skilled and experienced Ads Manager with a strong background in Google ads, Facebook/Meta Ads, marketplace Ads Campaign(Amazon/flipkart/Myntra).

The ideal candidate will be responsible for developing and implementing effective marketing strategies across various platforms, with a focus on driving e-commerce sales and maximizing ROI. The candidate should have a deep understanding of the latest trends in Meta and marketplace advertising, a proven track record of successful campaigns, and a passion for staying ahead of the curve in the ever-evolving digital marketing landscape.


Responsibilities:


1.Strategy Development:

  • Develop and execute innovative and data-driven marketing strategies to achieve e-commerce goals.
  • Stay abreast of industry trends, algorithm changes, and emerging technologies to ensure the competitiveness of marketing campaigns.


2.Campaign Management:

  • Plan, create, and optimize advertising campaigns, including Facebook, Instagram, and Google.
  • Monitor and analyze campaign performance across all marketplaces (Amazon/flipkart/Myntra) 


3.Audience Targeting:

  • Develop and refine customer personas to enhance targeting precision and campaign effectiveness.


4.Budget Management:

  • Effectively manage advertising budgets to achieve maximum return on investment.
  • Implement cost-effective strategies and optimisations to improve campaign efficiency.


5.Collaboration:

  • Work closely with reative team, to align marketing efforts with overall business objectives.
  • Work closely with POC of marketplaces and Meta to improve campaigns 



6.Testing and Optimisation:

  • Conduct A/B testing and other experiments to optimise ad creatives, copy, and targeting.
  • Implement continuous improvement strategies based on data-driven insights.


7.Reporting:

  • Generate regular reports on campaign performance, providing insights and recommendations for improvement.
  • Utilise analytics tools to track and measure the success of campaigns against established KPIs.


Qualifications:


  • In-depth knowledge of Meta advertising platforms, tools, and best practices.
  • Strong analytical skills with the ability to interpret data and trends using Google Analytics
  • 1-5 years of experience in digital advertising, with a focus on paid advertising campaigns on e-commerce marketplaces (Amazon/Flipkart/Myntra).
  • Ability to work independently and as part of a team.
  • Excellent communication and collaboration skills.
  • Experience with A/B testing and optimization techniques.
  • Familiarity with ecommerce platforms and the customer journey.
  • Certifications in Meta advertising and other relevant digital marketing certifications are a plus.



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