Digital Marketing Manager

4 weeks ago


Chennai, India Cynosure Corporate Solutions Full time

Job Title: Digital Marketing Manager



Work Location: Neelankarai, Chennai.



Experience: 6+ years



Roles And Responsibilities:



Build the digital advertising roadmap to help us achieve our annual pipeline and revenue goals while increasing awareness of the brand



Create and manage the Sales & Marketing funnel to optimize lead generation and conversion



Plan and execute advertising campaigns on Google, Facebook, Twitter, Bing. Amazon and other platforms



Deliver on monthly targets and KPIs including lead generation and efficiency (cost per lead).



Should be expert in PPC, CPL and CPA Campaigns



Measure and assess results, and drive continuous improvement. Use feedback from user,sales and marketing teams to inform digital advertising campaigns



Be actively involved in SEO efforts (keyword, image optimization etc.)



Prepare online newsletters and promotional emails and organize their distribution through various channels



Provide creative ideas for content marketing and update websites



Collaborate with designers to improve user experience



Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, Microsoft Clarity, Mix Pannel etc.)



Requirements:



Minimum 6+ years of experience in digital advertising and marketing.



Hands-on experience in planning and executing digital advertising campaigns on ,Twitter, Facebook, and Google.



Proficiency in marketing automation platforms.



Excellent communication (written/verbal), presentation, and analytical skills.



Exceptional organizational skills with the ability to manage multiple campaigns simultaneously and without errors.



Blueprint Certification would be an added advantage.



Experience in the Amazon campaign is preferred.



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