Digital Marketing Manager

2 months ago

Chennai, India Aetram Group of Companies Full time

Job Description: Digital Marketing Manager

The Digital Marketing Manager establishes and implements digital strategy to drive revenue and grow business. The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI.


Responsibilities:


  • Complete ownership from driving top-of-funnel visitor traffic to monthly customer acquisition and MRR (Monthly Recurring Revenue)
  • Own the strategy and execution of demand generation campaigns to hit marketing pipeline and revenue goals
  • Build and execute demand generation programs through multiple channels (Organic, Paid, Social, Affiliate, etc.)
  • Develop and maintain regular reporting on campaign performance and marketing pipeline forecasts.
  • Own and manage a process for experimentation to find new channels, tactics, audiences and offers.
  • Partner closely with sales to prioritize programs, optimize sales outreach, and collect feedback on campaigns to improve ongoing performance.
  • Plan and execute all digital marketing, including SEO, SEM, marketing database, email, content syndication, social media and display advertising campaigns.
  • Plan, setup execute the demand generation programs to generate new leads and increase pipeline velocity through organic and paid marketing campaigns.
  • Experiment design and develop marketing campaign strategies, and drive execution of global campaigns in conjunction with Product Marketing and Inside Sales Teams.
  • Responsible for digital marketing strategy optimizing digital touch points to acquire, engage, and convert; constantly optimizing to maximize marketing ROI.
  • Partner with product marketing and the brand team to identify content and creativity to support marketing campaigns across all digital channels including but not limited to websites, emails, SEO, Social, Earned, PPC, Affiliate, and Performance marketing.
  • Create, maintain, and optimize PPC campaigns, ad-copies, landing pages, A/B testing, budgeting.
  • Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.


Requirements:


  • MBA Graduation
  • A minimum of 7 years of experience in performance marketing, with experience of leading a team and external agency.
  • Experience in marketing automation tools.
  • Good understanding of PPC, programmatic, social, and affiliate-based marketing with proven results.
  • Strong data-driven orientation and analytical mindset with a focus on ROI.
  • Comfortable working in a fast-paced environment.
  • Experience in generating website & app traffic/searches with multi-channel & testing approach.
  • Experience in handling international clients
  • Experience in Marketing Startegy in different Country
  • Experience in addressing & targeting international markets (Exposure to UAE preferred)

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